Right Ways To Do Ecommerce Keyword Research – A Comprehensive Guide
ECommerce SEO services are always looking to use specific keywords on their sites and other platforms to strengthen their SEO and generate traffic. However, the process of picking target keywords involves both search query and relevancy.
Hiring SEO keyword research services to undertake the keyword analysis might be both costly and counter-productive since you are not certain what you will obtain. Many eCommerce SEO experts will provide you with a list of unrelated keywords with high search traffic but low ratings.
Consequently, you will wind up spending money on a terrible keyword profile that can potentially lose you traffic and revenue.
To escape from this trap, guarantee to put your work into establishing a premium keyword strategy. In order to do so, you do not need to be a highly experienced expert, as there are easily accessible, simple-to-use tools that you can use to construct a measurable keyword profile on a budget that is within your reach.
In this post, you will discover what keyword research is, its significance, and precisely how to execute eCommerce keyword research for your company.
Introduction to ECommerce Keyword Research
ECommerce Keyword research is the systematic process of identifying what keywords prospective buyers are using to seek for firms or items on the internet. The term "keyword" refers to a phrase or word that search results employ to locate material, goods, and services on the internet. Keywords serve as the metadata for a web page, allowing visitors to obtain results that meet their search queries with web pages that include those keywords.
The ultimate objective of eCommerce keyword research is to increase sales rather than just bring more organic visitors to the website.
Implementing keyword research tools to probe your prospects' brains is the most effective method of doing so. There are plenty of keyword research tools accessible to assist you in your endeavors.
For users to discover your website, they must first search for phrases on Google or other search engines. After doing so, they will be presented with a list of accurate results that include relevant websites connected to the words used in the search.
Why Use ECommerce Keyword Research
Keyword research helps you improve your product descriptions and website for search engine algorithms by identifying relevant keywords. It will boost your site's ranks on Google's first page and raise your traffic flow by thousands of times if you use this strategy correctly.
Every eCommerce business owner is always searching for methods to increase traffic and conversions. Using the proper keywords strategically placed on your web pages and product pages can help you attract more visitors and ultimately increase sales.
The results of a search engine query might appear on numerous pages simultaneously. Still, if it contains relevant keywords that match user queries, your website will only appear on the first page. Not only is it critical for your website to be on the first page of search results, and it is also critical for it to rank among the top results.
Why Is eCommerce Keyword Research Important?
Targeting the appropriate keywords is the strongest SEO strategy that online retailers can use in their marketing campaigns. Every aspect of your business may be excellent – precisely set metadata, a massive stockpile of blog material, vibrant and alluring product descriptions, and so on. All of your efforts may be for nothing if you are not targeting the appropriate keywords.
There is a significant difference between online companies that pick phrases randomly and those that conduct comprehensive studies ahead of when it comes to keyword research. Much when you consider where various eCommerce SEO services end their study, the chasm becomes even bigger. When it comes to keyword research, many eCommerce SEO experts focus only on the most popular phrases relevant to their business. This is a fundamentally flawed approach to keyword research. Although a keyword may be seen more often than any other comparable term, this does not always imply appropriateness for your SEO campaign.
Those that delve a little further are sure to appear across terms that have a potential of becoming successful. With that stated, here are some measures you may take to evaluate which search phrases are likely to be profitable.
1. Create a keyword list
First, compile a list of search keywords related to a specific topic with high monthly search traffic but little competition. The keywords should be closely related to the terms that your clients are inclined to use while looking for the products you provide.
Conduct a contextual inquiry, which comprises scrutinizing prospective consumers about their interactions with your goods/services. You may construct contextually relevant questions and send them through user sessions to test participants.
The purpose of this study is to evaluate how users do certain activities online and the time required to finish and terminate user sessions. You should record and evaluate users' emotions and behaviors in order to identify the phrases your consumers are likely using to look for your items on search engines.
Additionally, you may encourage relatives or friends to do searches for your items on search engines and track their keywords and the buttons or links they click. This technique is good at monitoring the kind of searches that an ordinary individual is likely to do.
Ubersuggest is one of the greatest tools for brainstorming search phrases for your keyword research. The program does a Google search for the highest-ranking keywords from A to Z and fills search phrases based on monthly search volume and standard deviation.
You should strike a balance between search volume and competition; the more difficult it is for a term to rank on the first page of Google, the harder it will be to rank on the first page owing to the strong competition from other sites ranking for the same phrase.
2. Study the competition.
This is not a step; however, it is a critical notion to grasp. As you can see, there is much more to keyword selection than relevancy. Once you've compiled a list of keyword phrases, you'll need to decide which ones are reachable.
The internet has been long enough for general descriptors and high-traffic keywords to have been controlled by longer-lived websites. For instance, even if the term "yellow dress" perfectly describes your stock, you would be competing with SEO powerhouses.
On the other hand, keywords with the minimal competition may be so due to a low volume of searches. This is why you must study and use caution while selecting the most appropriate keywords to target.
3. Utilize Google's keyword planner to do keyword research.
To find more keywords, use the Google Keyword Planner tool. The tool will inform you of the number of monthly searches for the search term(s) you've entered, the level of competition for the keyword, and any similar search keywords.
You may use the tool to generate additional keywords that are almost identical to those in your list but have larger search traffic and less competition.
The Keyword Ideas page displays the listing of the keywords that were found and potential relevant search phrases. Additionally, you will see the monthly search volume for each term within the specified geographic location. The third column indicates the competitiveness of the keywords.
The Keyword Filter enables you to prioritize your keyword list. For example, you may show just terms with low to moderate competitiveness and hide those with a large standard deviation.
The result will display the most appropriate keywords for your eCommerce website, items, and product pages. For future reference, you may save the created list in Excel.
4. Assemble a focus group.
You may shift yourself into a new frame of mind by turning to your family and friends for support and guidance. You may survey them about their Google habits, thus turning them into a free focus group. Inquire as to how they would go about searching for your items.
People may search in a different way than you do when you write. According to the survey findings, more individuals may write "cheap designer sunglasses" than "inexpensive designer sunglasses." Although "cheap" may not be the first word that comes to mind when you think of your items, it is likely the phrase that most of your consumers use when looking for them.
5. Make adjustments to your keyword collection.
After you've put together a list of keywords, it's time to examine them to see whether they are relevant to the products and services that your eCommerce company provides.
You should double-check your keywords to ensure that they are relevant. An internet user looking for things that match your offering should have no trouble finding their way to your eCommerce website if you choose the right keyword.
Remember that the search keywords you entered are for sponsored search traffic only; they may not always apply to search results. Consider trying 5-7 specific keywords to see if they may help your site rank higher versus eCommerce sites that pay for traffic from search engines.
This strategy will provide you with a better understanding of what people are searching for on search engines.
As a result, rather than competing with major eCommerce sites for generic keywords, you can utilize more particular search phrases in your product pages and blog posts, providing you a competitive advantage over the others.
Along with this, Google will provide the commonly asked questions associated with your searched term.
6. Comply with the user's purpose.
Ensure that your keywords correspond to the searcher's goal by avoiding search terms with a limitless number of uses.
Your eCommerce site will be linked to searchers seeking solutions to their inquiries if you choose keywords with an informative purpose. Such terms are classified as "I want to know" searches in Google's Search Quality Rater Guidelines.
Users who are looking for informative purpose keywords will find it on your website if it gives suggestions and answers to inquiries such as "how to do," "how-to," "where to," and "what to."
However, even if optimizing for these kinds of keywords may not definitely result in conversions, you can still communicate with your prospective customers to enlighten them on the alternatives you are giving and finally turn them into purchasers.
Optimizing your website for informative purposes will appear at the top of search engine results pages, signaling that you are a subject matter expert in your field. A successful and indirect method of recruiting subscribers or consumers of online courses and eBooks is via social media.
Investigational intent is a kind of intent that exists between informative and transactional intentions. Users looking for this kind of material may be attempting to link product features and costs, or they may just be performing general research on the subject.
You may still update your site for keywords such as comparison, for women/men, review, and so on to attract clients who may not be ready to purchase at first but who may convert after learning about the advantages and solutions provided by your product or service.
If you want to make your material seem and feel convincing, you should use investigational keywords to convince prospective clients that you are superior to the competition.
Transactional intent is the most profitable kind of user intent since such searches are performed by clients who are ready to make a purchase. Keywords with transactional purpose include terms such as "pricing," "sale," "buy," "coupon," "discount," "free delivery," "where to purchase," and so on.
Customers looking for branded things or specialized products such as the iPhone X are likewise an excellent target audience for transactional search terms.
By including intent-related phrases in your keyword list, you can ensure that your product pages are optimized for the user keywords. An editorial calendar may be used to plan out which keywords to utilize at certain times of the year or month.
7. Use keywords in a natural way.
If you've done your research, you must have 5-7 top keywords that correspond to what buyers are looking for online. The placement of your keywords on your site should be organized in the same manner that a brick-and-mortar business organizes its merchandise into groups and segments.
You should choose keywords that assist your consumers and search engines through the buying process logically and straightforwardly, boosting shoppers' ability to make a purchase choice.
For example, if you are offering weight reduction goods, make certain that you include relevant keywords on the product pages that describe or feature such products. In order to prevent misdirecting clients to the incorrect product categories and maybe abandoning them in the process, the keywords should flow smoothly across your website.
You may use broad keywords on the page and more precise keywords on the product pages that go further.
Another thing to think about is how applicable your keywords are to your website or pages in general. Consider the following scenario: if you are selling branded bags, utilizing broad keywords such as bags will not generate as much traffic as using particular phrases.
Using broad keywords such as bags for a wide product category is still OK, but when explaining the items, include more specialized keywords.
8. Do thorough research.
Following up on this, assessing keyword competitiveness is the single most challenging component of keyword research. Since Google's statistics are focused on sponsored search rather than natural search, you should not depend only on the Google AdWords tool competitiveness data.
Fortunately, there are a plethora of research tools available to assist you in determining the natural competition for a keyword.
A keyword is a term or a phrase that search engines use to match clients with relevant material, goods, and services available on the internet. For eCommerce websites, keyword research is critical since it allows them to obtain more traffic and conversions. When you use the proper set of keywords carefully placed throughout your website, you will be able to attract more clients via organic traffic.
The usage of relevant keywords will boost the ranking of your website on search engines, allowing you to get greater exposure among your target audience. Focus on long-tail keywords since they have less competition and are more likely to convert, as well as phrases with a large monthly search volume and a low SEO difficulty.
It's also good to utilize keyword research tools such as Google Keyword Planner to get a keyword list that you can then tweak for relevance and organic traffic. Incorporate user purpose into your top 5-7 keywords, and apply them on appropriate pages across your website to capture informative, investigative, and transactional user intent.
It is critical to ensure that your keywords flow organically across your website in order to attract the appropriate visitors and increase conversions.