Top SEO Reporting Tools for Agencies in 2021
Before looking for the top SEO reporting tools for agencies, focus on understanding what SEO reporting is? What is its goal, and how does it support agencies?
As the term SEO reporting suggests, it helps track and assess your website’s overall SEO performance. Now, why do you need to do this? First, it helps in confirming whether your current SEO marketing efforts are working or not. Second, the assessment will include an overview, key metrics, and available opportunities.
Experts claim that if you have the right data, you can adjust your strategy accordingly and improve results. So, you cannot deny the importance and relevance of SEO reporting. But, to get the right kind of data, you need the right reporting tools. So, it all starts by looking for adequate SEO reporting tools for agencies in 2021. We have got a list of some of the best SEO tools.
SEO Reporting Tools for Agencies
The online existence and success of a brand rely on search engine optimization. That is why businesses must invest and adapt SEO strategies to rank better. Effective SEO reporting tools can help track all the elements that enhance your position on search engine results.
Every year, SEO is becoming more competitive. Therefore, if you don’t focus on taking advantage, you can fail to attract and retain your intended audience. For success, you need to consider tracking your progress and refining your strategy. Here are some SEO reporting tools for an SEO marketing agency that can help in carrying out these functions:
1. Google Analytics
Google Analytics is one of the best SEO reporting tools suitable for all types and sizes of businesses. The software allows you to track traffic on your site constantly. In addition, it offers powerful insights that show what is happening on your website.
Google Analytics has a database that classifies your site data. Through this, you can augment your marketing campaigns. Further, it supports identifying strategies that boost your business growth. Believe us; your success relies on how well you understand your customers. Google Analytics serves exactly this purpose. It offers four types of SEO reports:
- The audience reports include active users, users’ session duration, and the device and channel they use
- The acquisition reports compare the performance of different marketing channels and sources that provide high-quality and organic traffic
- The behavior reports analyze how to interpret users’ behavior and how often they visit your site
- The conversion reports include evaluation metrics that are beneficial for examining the revenue and online business value. You can also take benefit of the predetermined tracing routes and learn how to attract your audiences
The best part is that it’s a free tool. There are more advanced paid features that you can opt for if needed as per your business requirements.
SEMrush is one of the most prevalent SEO reporting tools. It specializes in Google Ad campaign optimization, competitor analysis, and keyword research. Like Google Analytics, it can be used for a business of any size.
Professional SEO experts use it widely for keyword research, competitor analysis, content marketing, PPC, etc. It’s one of the best SEO reporting tools for agencies. You can get a free 7-day trial to learn how it can support your business. After that, if it fits your needs, you can choose one of the paid plans. The pricing starts at $99.95/month.
SEMrush is a full-featured SEO reporting tool for agencies. Along with offering vital data about your site, it also helps in creating content for traffic generation. Moreover, the application of this tool can assist in identifying the link building opportunities and search intent of users. Also, you can make some technical alterations accordingly.
When making your choice, you also need to understand the limitations of SEMrush. It’s pricey and requires tutorials to make sense of the reports created by it. Contrarily, it’s advantageous in conducting a domain analysis, SEO audit, and comparison of competitors’ ranking.
3. Google Search Console
Google Search Console is another SEO reporting tool for agencies. However, it’s more appropriate for small businesses and websites. Again, it’s a free tool, making it an excellent choice for small to medium enterprises. Originally, it was known as Google Webmaster Tool.
Google Search Console helps assess and monitor the overall site’s performance. You can view backlinks, identify and fix technical errors, search traffic, and produce sitemaps through this. Additionally, you can use it to enhance the keyword rankings in SERPs.
The key features of this SEO reporting tool for agencies include:
- Blunders and non-indexable pages
- Keyword scrutiny
- Incorporation of Google Analytics
- Assessing the technical issues on site
- Evaluation of user interaction
- Alerting when problems are detected
Overall, Google Search Console presents an attractive interface. Also, it allows an in-depth analysis of the total impressions and clicks.
Ahrefs is one of the most professional SEO reporting tools for agencies. It’s good for both small and large websites. Before making up your mind, enjoy a 7-day trial for $7. Later, you can opt for packages that begin from $82 per month. It’s a SaaS based tool that offers comprehensive SEO analysis.
Moreover, Ahrefs provides a backlink analysis tool as well. The reporting can help in comparing your performance with your competitors. Its backlink index feature makes it superior to other SEO reporting tools for agencies. You can view the dashboard that includes a visual assessment of different metrics for your site. These include:
- Rank tracker
- Site audit
- Site traffic explorer
- Authority and backlinks
- Site’s health score
From competitor analysis to keyword research, Ahrefs can be used for all. The best part is that it’s a straightforward tool that is more user-friendly than other tools. Also, you can keep track of your rankings while taking benefit of the site-specific crawling abilities.
5. Metrics Watch
Metrics Watch is an SEO reporting tool, which gained immense attention in recent years. It generates automated reports. Therefore, it’s highly beneficial for large marketing and SEO agencies. In addition, you can use it to keep track of your website information.
As compared to other SEO reporting tools for agencies, Metrics Watch is another easy-to-use tool. It does not require any coding skills or technical understanding. So, it has a negligible learning curve. In the long run, you can use this tool to compile data from different channels and develop detailed reports within a few minutes.
Using Metrics Watch, you can create ranking reports. These are automated and highly customizable. You can also use it for tracking keywords and website domains. Additionally, it provides accurate daily updates. Finally, it has a highly attractive and cutting-edge interface design.
6. Moz Pro
Moz Pro is an SEO reporting tool, which is another excellent choice for small businesses. It’s a full-featured SEO package that offers a 30-day free period. So, if it suits your needs, you can opt for the available premium plans.
The SEO reporting tool for agencies can aid your business in enhancing its search engine rankings. It boosts your online visibility. Additionally, the tool also provides the ability to track and manage the following:
- Optimized pages
- Technical SEO
- Report performance
Moz also helps in analyzing emerging SEO opportunities. You can further determine site errors by considering the valuable insights. Moreover, it also saves your time by editing and tailoring your content.
Besides dealing with the ranking fluctuations, Moz can also help access more than 500,000 vetted keywords through its Keyword Explorer feature. Moreover, you’ll find a Priority Score that quantifies the relevance of keywords for your business. The reports include how popular a search query is. Accordingly, you can integrate the right long-tail keywords.
Similarly, it also offers billions of links. The information is great for better functionality. Focusing on this, you can add and remove links from your website. All this contributes to organic SEO service.
Don’t Miss the Key Factors to Consider When Choosing SEO Reporting Tools
When searching for the best SEO tools for your site, focus on the following aspects:
- Focus on finding an ideal tool for the preferred demographics, providing accurate regional data and local insights
- It’s better to consider the range of primary SEO reporting features like tracking competitor data, backlink monitoring, position tracking, and analytics
- Always choose tools that permit third-party integrations
- Also, look for additional features like quality resources, automation, client integration, unrestricted export access, and white label reporting
- Once you choose the right SEO reporting tool, you can ensure organic traffic. In addition, these tools simplify the SEO implementation and improve the overall process
The bottom line is that having a cutting-edge set of analytical and SEO reporting tools for agencies is imperative. It will help in featuring successfully in the search marketing campaign. Quick research will provide a list of SEO reporting tools. It’s best to choose according to your business needs and industrial demands.
The integration of the best SEO tools helps in staying on the right track. Further, you must constantly track the results and impact to ensure that the right tools and actions are chosen. We have listed down some of the best reporting tools. Choose the ones that support achieving your marketing goals.