Six SEO Tips to Boost Your Law Firms Website Traffic

Six SEO Tips to Boost Your Law Firms Website Traffic

As a law firm, you must be well aware of the importance of having a website. However, most of us have limited SEO knowledge to rank it better and generate consistent traffic. Your website is a great way to reach potential clients online, but it’s not any good if it does not get traffic or it cannot generate any leads.

This is where SEO steps in. SEO for law firm’s website to boost its ranking, among other benefits, can be overwhelming for anyone to master. The right SEO strategy for your law firm’s website can also help establish your authority online and convert leads into clients.

Most definitely, measuring your return on investment in SEO campaigns is crucial to gauge whether your efforts are bearing any fruit. After all, SEO relies on consistent efforts to give long-term results. A website’s rank depends on various factors of the Google algorithm that also keep changing. Understanding and implementing them takes considerable experience and expertise.

This article discusses the top SEO tips that help boost your law firm’s website traffic.

1. Specify and Target Relevant Keywords

The first aspect of successful SEO optimization for your website to rank better is selecting the right keywords. A tool like Google Analytics can help review the keywords and organic traffic sources that drive the most traffic to your website.

It is important to choose specific and relevant keywords that have a high search impression. There are two types of keywords that you should be selecting. These include long-tail and short-tail keywords.

The prime target should be the long-tail or primary keywords on which your content should primarily be based on. For example, it could be a term like “best divorce law firms in Louisiana.”

The secondary or short-tail keywords are short phrases that relate to the primary keywords. These can be niche specific and help generate traffic as well. Both types of keywords are beneficial for generating traffic in the short and long term.

Once you have a list of keywords you are targeting, you must know how and where to place them on the website. Keyword placement is part of your SEO strategy and an important factor of SEO for law firm websites. Here are some tips to get it right:

  • Your content should include primary and secondary keywords naturally. However, you can include the primary keyword once on each page, while its variations can be used in the entire content.
  • Use hashtags of the keyword phrases on your firm’s social media pages
  • Include internal links targeting the keywords in the content

2. Build a Content Strategy

Once you have identified the keywords of your law firm’s website and know how best to incorporate those into the content, consistently writing articles just won’t cut it. Before posting content on your website, you must have a meaningful content strategy that aligns with your website goals.

A content strategy helps you create meaningful, engaging, and cohesive content that ultimately appeals to the readers. A blog is a significant part of your content strategy, and the kind of content you put out, the tone you write it in, and your posting schedule are all the factors that make up your content strategy that helps rank your website better.

A good approach is to post fresh content at least once a week. Other than that, you can include a newsletter in your strategy highlighting the latest articles and industry news. Newsletters are a great way to stay on top of your reader’s mind.

Law firms usually follow a content strategy that includes creating informative long-form posts that educate the readers and provide value. It has been found these help boost the rankings.

3. Engage in On-Page Optimization

Your current website content should be regularly updated, which means it should include the following:

  • A keyword-optimized URL
  • Outbound links to your articles on authoritative sites
  • Keyword-optimized page titles
  • H1 and H2 tags in your content
  • Social media sharing buttons
  • Compelling and action-oriented Meta descriptions to encourage people to visit your website
  • A descriptive Alt-text in images

Other things that ensure on-page optimization is a fast loading speed for the website pages. According to Google Page Speed, a score of 90 or higher is ideal. If your website pages do not load quickly, it is likely that users will go to another website. Due to short attention spans, no one is willing to wait if a website takes significant time to load.

4. Use Videos

Videos are another SEO tip that can help your website rank higher. By placing a video on the top of the page, you can increase the time a user spends on the page leading to a decreased bounce rate. Videos are also effective in engaging your target audience.

SEO for law firm websites uses video in several ways to boost rankings. You can:

  • Create how-to videos where lawyers share legal advice to create a better understanding of your law firm expertise
  • Create Q&A videos where an attorney answers commonly asked questions
  • Make YouTube videos and upload them on YouTube, which you can link back to your site

5. Attract High-Quality Links

Another way to significantly boost your law firm’s website ranking is getting links from authority sites to your website. You can do this by submitting a guest blog on another relevant and high-quality website or collaborating with industry leaders where your lawyers give specific advice in their advice columns to specific questions.

It all comes down to researching the authority websites in your niche and brainstorming ideas that can help you get those links to your website. Another great way to attract links is through Infographics.

Infographics break down complex information into an appealing visual that makes it easy for a reader to understand an idea or concept. You can design infographics and have them embedded on other websites, linking back to your site.

6. Update and Optimize Your Google Business Profile

Leveraging each and every online tool is the key to increased traffic to your law firm’s website. Google Business Profile is an essential tool that can help drive traffic to your website by improving your online presence.

It is most important for your website to appear in searches when people search for related terms to find your services. Google Business Profile provides the opportunity to optimize your online image and help you appear on Google Maps. You can update your firm’s address, phone number, and client reviews which are important factors in becoming discoverable and attracting the right clients.

You can optimize your law firm website’s description with high-ranking keywords and attributes to attract and appeal to your target audience. The Google Business Profile optimization also allows you to include images that improve your online reputation and form trust with the audience. You can share your team photos, office premises, and website logo to show people who you are and how you operate.

When properly optimized, Google Business Profile is a great tool to improve your local search rankings and drive website traffic. It will help attract more visitors and form a relationship of trust with potential clients allowing them to feel more confident in choosing your law firm.

Bonus Tip: Monitor Your Site Performance And Update Accordingly

All your SEO efforts to boost your website ranking will be in vain if you don’t monitor and track performance. SEO efforts require consistency, and you must regularly monitor how well your site is performing after everything you are doing.

Websites require regular updates to keep everything fresh and running smoothly. Some things that can help you optimize your website’s performance include the following:

Keep Up With The Website Analytics: Your website analytics provide valuable insights. By keeping track, you’ll know the conversion and bounce rate, which can be helpful in changing your SEO strategy accordingly. For instance, if certain pages have a high bounce rate and low engagement, you can improve their content in various ways.

Fix 404 Pages: 404 pages can be detrimental to your website ranking. If you find that you have these pages on your website, you should find the errors and fix them to boost your ranking.


Increasing traffic to your law firm’s website depends on the right SEO strategies and tactics. Search engine optimization rules rapidly keep updating, and it can be exhausting to keep up with them.

In order to focus on your practice, you should invest in professional SEO marketing services that help save time and cost. Rank Top SEO is one of the leading marketing agencies that specialize in SEO services. We help brands improve their online visibility using organic SEO approaches.

SEO for law firm’s website services by Rank Top SEO can make a big difference to your online marketing efforts and leads. Our targeted and customized SEO approach can help you gain relevant leads and convert them into clients leading to higher sales and profitability.

In today’s hyper-competitive environment, SEO has become necessary to rank higher and beat your competition. So, invest with us today to find out the difference yourself.

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Six SEO Tips to Boost Your Law Firms Website Traffic

Struggling to attract traffic to your law firm website? Find out the top six SEO tips that can increase website visibility and, thus, website traffic.

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