Enterprise SEO Guide: Not a Regular SEO Guide
Search Engine Optimization, generally termed SEO, is a strategy every marketer is well aware of. A well-known fact about SEO is that 89% of marketers state that SEO successfully achieves traffic and leads. However, did you know that SEO generates 95% of the search traffic online?
Typically, enterprise SEO applies essential search engine optimization (SEO) fundamentals to big websites (tens of thousands or millions of pages).
Generally, huge enterprises operate these websites, such as Fortune 500 companies like Walmart, Apple, Amazon, Industrial & Commercial Bank of China, etc. Approximately 45% of enterprises invest around $20,000 monthly in search engine optimization (SEO).
But what are the basic search engine optimization (SEO) tips when looking to expand? Before you dig deep into this, here is a list of questions you should ask yourself:
- How to start fundamental SEO? What is the first step to enterprise SEO?
- Should you target high-intent keywords? Would that work for you better?
- What could be the most effective SEO strategy that can generate better ROI?
- Should you target a powerful keyword strategy, or will keywords with less competition assist your users in finding you quickly?
With a whopping surge in the use of the internet globally, approximately 50 percent of the website traffic generates through organic search, and 93% of online experiences initiate with a search engine like Google, Yahoo, or Bing. Therefore, enterprise SEO could be overwhelming but is important to expand.
What Is an Enterprise?
Enterprise denotes a business founded and operated by a business person or entrepreneur for profits. Entrepreneurs running businesses are considered to be enterprising. The origins of the word "enterprise" began in the French language. Enterprise, in the French word "entreprendre" (from prendre), means 'to take on'. It comes from the Latin word "inter pretender," which means grab with the hand.
Enterprises are usually started with the accompanying risks to make additional profits. However, there are other several reasons for starting an enterprise:
1. Solving Problems
Entrepreneurs see their enterprise can solve a certain problem.
2. Idea Exploitation
Entrepreneurs have new ideas, or they are looking to introduce new products that they feel can be successful.
3. Filling a Gap
Entrepreneurs believe there is a gap in the industry that they believe can be filled by their enterprise.
4. Modest Pricing
Entrepreneurs have a strong feeling that they can innovate a product in the market that is cheaper than the existing product, and they can offer it at a lesser price.
What is Enterprise SEO?
Enterprise SEO is the procedure to emphasize SEO tactics that can optimize and develop organic occurrence and generate income for larger companies. Enterprises are termed as organizations with more products and more than 1000 pages.
These tactics should be ascendable and strategic so an organization can sustain its rankings on search engines. Therefore, enterprise SEO focuses on three major segments: keyword focus, strategic scope, and revolution speed.
Enterprise SEO is significant because the plans for start-ups or growing companies may not work for larger organizations. One of the major tactical differences between small and large organizations is that local businesses usually do not target modest, short-tail keywords. In contrast, larger enterprise organizations target highly competitive keywords.
Additionally, bigger organizations need a dedicated enterprise SEO specialist to keep check and balance and sustain organic rankings. At local businesses, the team performing SEO is usually the digital marketing team and might also be responsible for social media.
Benefits of Enterprise SEO
With complex issues and time-consuming solutions, enterprise SEO has plenty of benefits. Let us look at some of the benefits of enterprise SEO:
- Increased market share
- Global brand messaging and reputation
- High performing site
- Highly Targeted Local Marketing
- Well-tuned and streamlined social media messaging
- Influential Partnerships
- Expand into New Audiences
What Makes Your Company an Enterprise?
Fundamentally, an enterprise can be described as an organization or company with several locations, stages, departments, or subdivisions that work together to accomplish objectives and goals set by the organization. When multiple departments collaborate, it can be labeled as an enterprise business.
However, other factors such as the revenue of your business, the scope of your organization, or the number of pages on your website can be the measured factors as well. But, if you are a huge organization, traditional strategies and solutions may not always work for you.
Private enterprise is denoted as a full intent focused on earning and making profits. The phrase enterprise-class is also associated with terminology, which refers to a resolution used in a huge business or organization.
Benefits of Enterprise Websites
Enterprise websites assist you in building a modified experience for your audience, which may turn out to be beneficial for you. Below mentioned are a few benefits of enterprise websites:
- An efficient tool for lead generation
- A beneficial accumulation to the sales funnel
- A valuable way to market your brand
- Cost-efficient design
- Healthy customer relationships and promotion
- Increases your online existence and boosts your consistent customer base
Difference Between Enterprise SEO & Regular SEO
The key difference between a local business or regular search engine optimization (SEO) and enterprise search engine optimization (SEO) approaches is that the strategy for huge organizations is usually scalable for hundreds of thousands of web pages.
While a local company or mid-sized business might have fewer pages, probably a couple hundred, larger enterprises may have hundreds and thousands of pages on their website. However, this makes sense that the search engine optimization strategies for fewer website pages might not work for thousands of pages.
The differences between regular search engine optimization (SEO) and enterprise search engine optimization (SEO) are:
1. The Location
There is a limit set geographically in regular search engine optimization (SEO), specifically local SEO. In contrast, enterprise search engine optimization (SEO) is not a brick-and-mortar business, and there is no limit to geographical boundaries.
2. Difference in SERPs
The purpose of search engine optimization (SEO) is to rank at the top in search engine result pages (SERPs). Regular SEO or local SEO comprises crucial factors like physical address, while these factors are not important for enterprise SEO.
3. Difference in Strategies
You can use multiple strategies for different search engine optimization (SEO). For example, local SEO or regular SEO strategies contain appropriate repute management and outbound link building on a smaller level.
However, the major focus is on the website content. As a result, the SEO tactics have developed to be more vigorous than ever, with the focus shifting more towards the Google 3 pack.
4. The Difference in Tools
There are several tools for regular and enterprise search engine optimization (SEO). The best tools for enterprise SEO include:
- Ahrefs (Best for inbound links only)
- SEMrush (Best for keyword research only)
- Google Search Console (Best for keyword research only)
- Bing Webmaster Tools (Best for keyword research only)
- Conductor Searchlight
You can use multiple tools for SEO that best suits your business needs and the industry needs. The best tools for regular SEO include:
- Google Search Console
- Moz Pro
- Answer The Public
5. The Difference in Importance
Regular search engine optimization (SEO) and enterprise search engine optimization (SEO) have their own significance and are important to growing the business. For example, if your brand does not have a website or the users cannot find it, SEO will help you grow your business and drive good quality leads online that can later be converted to sales.
Purpose of Enterprise SEO
Enterprise SEO is significant because the plans for start-ups or growing companies may not work for larger organizations. One of the major tactical differences between small and large organizations is that local businesses usually do not target modest, short-tail keywords.
In contrast, larger enterprise organizations target highly competitive keywords. Additionally, bigger organizations need a dedicated enterprise SEO specialist to keep check and balance and sustain organic rankings. At local businesses, the team performing SEO is usually the digital marketing team and might also be responsible for social media.
When you are looking to target highly competitive keywords or phrases and have more than a thousand pages on your website, you need a specialized individual or, in some cases, an enthusiastic team working on your enterprise SEO.
For example, suppose you have operated at an organization and felt like SEO was not working for your business or company. In that case, it is perhaps because you did not have a specialized team with professionals when your organization needed it.
Enterprise SEO generally assists bigger businesses and organizations. However, their SEO problems will be complicated and tough due to the number of website pages, created backlinks, attained domain authority, etc.
Enterprise SEO Tips
Following are the tips for enterprise SEO that you shall incorporate to get better results and compete with your opponents.
- Sustain page speed
- Assemble content in subdomains
- Revive old content, but keep domain authority and backlinks
- Create valuable content in bulk
- Tactical keyword selection
- Pay attention to technical SEO
- Healthy link building
- Pillar and cluster content internal linking
- Consistent patterns for your pages
Strategic Keyword Selection
With the continuous modification in customer needs and demands, enterprises are looking to advance their tactics day and night. As a result, multinationals and other larger corporations are looking to employ SEO experts to understand the customer's behaviors. According to a statistic, the SEO market in 2021 is worth $81 billion, and there's no going back.
The essential part of search engine optimization (SEO) is Keyword research. Keywords have a key influence on the long-term success of a business. Researching the exact keywords for your brand can assist your business rank better for competitive keywords linked to your brand and service.
In addition, keyword selection makes it easy for the target audience to search for your business on search engines like Google, Yahoo, Yandex, Microsoft Bing, etc. That is why you need a devoted enterprise search engine optimization (SEO) team to conduct consistent keyword research and gap analysis in content to find the topics users are searching for.
Keyword research is the initial phase while executing an enterprise SEO strategy. When we talk about enterprise-level businesses and companies, a holistic tactic to target keyword is even more significant and make or break your SEO campaign.
Making the correct keyword choices can help you enhance your website traffic and generate accurate and relevant leads. The keywords affect the search engine optimization (SEO) decisions you make.
Search volume is the most crucial metric to see when searching for the relevant or perfect keyword.
Unique Enterprise SEO Keyword Research Tips
With the continuous modification in customer needs and demands, enterprises are looking to advance their tactics day and night. As a result, multinationals and other larger corporations are looking to employ SEO experts to understand the customer's behaviors.
According to a statistic, the SEO market in 2021 is worth $81 billion, and there's no going back. So, let's look at some unique keyword research tips for enterprise SEO:
- Filter Keywords Using Crawler Insights
- Make Research Simple
- Keep an Eye at Page Two for Keyword Rankings
- Look For Pages with Keywords and Thin Content
- Do Market Research with Customers
- Look for Featured Snippets Opportunities
- Look for Global Keywords
- Look for Keywords That Could Impact Brand Reputation
- Research Smaller & Local Businesses
- Use Automated Tools
With hundreds and thousands of site pages to manage, it is nearly impossible to monitor and track the databases or documents that might be divided across multiple individuals or departments or even diverse office places.
The best way for an enterprise search engine optimization (SEO) team to measure its progressions is to use SEO automation. SEO Automation can assist with search engine optimization (SEO) tasks like researching keywords, classifying tricky areas on your website, tracking the value of backlinks, evaluating titles, tags, meta titles, meta descriptions, etc.
In addition, you can utilize roadmaps to streamline the management of a project. With larger businesses and companies, you might have multiple geographical locations with discrete websites and SEO strategies. Your search engine optimization (SEO) teams should be utilizing the same roadmaps to scale the process.
User Experience in Enterprise SEO
Your focus should be on enhanced User experience (UX) to fulfill the target audience's needs. User experience (UX) enhances organic search marketing, a subcategory of search engine marketing (SEM). As a result, it helps rank websites on the top of the search engine results page (SERPs).
The algorithm of Google has constantly taken the user experience (UX) into account to rank the websites. However, Google's algorithms do not rank manuals and directories. The core reason for this is that Google believes sending users a page consisting of ten links or twenty links is an underprivileged user experience (UX).
User experience (UX) can help with SEM and SEO because subsequent approaches align with Google's algorithm for ranking websites. A few specific ways to enhance your SEO performance with user experience (UX) are:
- Natural Language Processing (NLP)
- Content Creation for User Experience
- Responsive Web Design
- Customer Surveys
- Visual Elements
- Call to Action (CTA)
Content Quality in Enterprise SEO
Enterprise content is the most important pillar of an enterprise search engine optimization SEO strategy. A decent content strategy entails a content idea, which is the initial phase of SEO opportunities.
Huge enterprises possess the resources that local companies and mid-market businesses do not. However, the set of challenges for enterprises is equally bigger due to their size. Synchronization, agility, steadiness is the most important and most difficult content marketing factors for large enterprises. Some best content types you can use for enterprise SEO are:
- Blog Posts
- Short Articles
- Case Studies
- White Papers
- Online Training & Courses
Technical search engine optimization (SEO) includes all the monotonous but crucial tasks that support an enterprise website's move to the top in the search results. Some of these tasks comprise ensuring that your website does not have broken pages and links, redirecting pages, on-page search optimization, appropriate configuring of your technical content, and more.
Some guidelines for effective technical search engine optimization (SEO) include:
- Use Secure Sockets Layer (SSL)
- Ensure your site is mobile-friendly
- Speed your site up
- Fix duplicate content issues
- Create an XML sitemap
- Consider enabling AMP
- Add structured data markup to your website
- Register your site with Google Search Console and Bing Webmaster Tools
Internal Pillar & Cluster of Content for Linking
Internal pillar and cluster content association and linking is additional search engine optimization (SEO) task that needs to be done at scale. Your enterprise SEO experts could either locate these internal links and associations for the content developers during the process of keyword research or could recommend your content writers to associate to the pillar and any important content.
Multilingual search engine optimization (SEO) is the act of developing and enhancing your website content for multiple languages, so it becomes searchable easily in different geographical markets, and visitors in various countries can look for your website through organic Google search.
It is enticing to bank on Google interpreter and translator, which people who speak languages other than English can translate for Google search results.
But there are times when you will get a distant higher outcome, both in terms of the translation quality of content and search engine optimization (SEO), if you use a devoted multilingual search engine optimization (SEO) strategy. However, there are a few steps to improve your multilingual search engine optimization (SEO):
- Use dedicated URLs
- Apply Hreflang tags
- Stick to one language per page
- Translate your meta title and meta description
- Make sure your website loads fast
The Future of Enterprise SEO
For bigger companies that are looking to expand, enterprise SEO is crucial. To defend existing domain authority and backlinks, you may need a specialized, experienced team of professionals while updating content regularly.
This may also mean that an enterprise SEO squad will emphasize optimizing content, conquering backlinks, defending those backlinks, etc. The more pages your site has, the firmer and more composite it becomes to sustain your search engine optimization (SEO).
Enterprise SEO may feel like an irresistible job when you are forced to conduct keyword research for a huge website or various sites at once.