Walmart SEO: Improve Your Product Ranking with Our SEO Guide
These days, several major online marketplaces provide new and existing businesses with different opportunities for sales and growth. Each of these follows its algorithm that affects its sites’ product positioning. So, for example, if we talk about Walmart, it’s one of the biggest worldwide that reported 92 billion products were sold on Walmart in the US market only in 2020.
Walmart is continuously growing and has emerged as the third-largest marketplace in the world. It is an online store with a smooth search engine and follows various SEO best practices that influence the visibility of products. Its known search engine is known as Polaris. Many experts have conducted experiments to gather insights for Walmart’s SEO algorithms. As a result, it was found that the conversion-based principle is best applied for optimization and ranking.
Businesses must understand the relevance and need for search engine optimization. With Walmart SEO, Walmart’s search engine runs smoothly. It relies on sound and effective SEO practices that benefit from better ranking. With time, Walmart’s algorithm is getting more sophisticated.
Placing your products on the Walmart marketplace is like putting them into a giant storefront that’s visible to millions of customers. For this, you need to effective Walmart’s SEO strategy that can benefit your firm in ranking higher on the Walmart SEO rankings.
What Is Walmart SEO?
Walmart SEO optimizes the listings and products according to the Walmart search engine algorithms. As a result, it boosts the online presence and visibility and grabs the target audience’s attention. In 2021, the online sales of Walmart increased by 79%. Thus, if you are an online seller, tapping Walmart’s platform can benefit you in the long run.
Today, Walmart is known as the leading retailer in the US, with billions of retail sales in a year. It is dominating the online space by becoming the most recognizable brand. Around 240 million customers shop at Walmart weekly as it offers a variety of products and ensures affordable pricing. Once you join Walmart, it’s necessary to gain visibility and ensure that the products are accessible.
Through Walmart, you can achieve the following:
- Great reach – the website receives around 389 million monthly visits.
- Higher marketplace size
- Growth potential
Comparatively, Amazon is a more mature platform. That’s why it’s more crowded. At the same time, Walmart has less competition, which makes it a great platform to generate online sales by enhancing its online presence.
In the past few years, the emerging importance of SEO has grabbed a lot of attention in digital marketing. With SEO, the businesses are successfully attracting more traffic to their sites. It’s an organic way to increase reach by following the search engine rules. Walmart SEO can help boost visitors and ensure a higher ranking in search results.
Walmart SEO is not only about listing a product on Walmart. For better reach and sales, you need to understand Walmart’s algorithm. At this point, you’ll have to optimize your listing to make products more profitable. If you want to gain a strong position on Polaris, you’ll have to organize your product listings.
Walmart SEO Algorithm
The SEO experts claim that Walmart’s search algorithm is quite complicated. The algorithm focuses on protecting the consumers aside from attracting traffic and appearing in the relevant search results. In addition, it ensures that most trustworthy sellers are registered with Walmart.
At Walmart, the listing quality score relies on three factors, also known as the optimization triangle.
The performance factor is based on the order defect rate, customer response time, and other policies. It reflects how effectively you manage your customer’s satisfaction and make it an appealing experience for them.
Content refers to the words and images used to share information and influence the target audience. It includes product descriptions, categories, titles, attributes, and images.
The offer is also a factor that affects the listing quality score. It includes the product price, shipping costs, and the overall speed and in-stock management rate. All this reflects your competitiveness.
If you want to sell on Walmart, you cannot miss the opportunity of implementing a well-designed Walmart’s SEO strategy. It involves optimizing the product listings to ensure that your products and brands stand out and appear on the first page of search results.
With time, Walmart’s SEO algorithms are constantly evolving. Hence, it’s high time to start integrating the SEO best practices to compete and grow. Begin with keyword research as the first SEO step and then optimize your product listing for better reach. Also, focus on adding the right images and engaging and informative content. All this can contribute to higher ranking, enabling the power to achieve better sales and returns.
Benefits of Walmart SEO Ranking and Listing
Here are five reasons why the listing quality is beneficial to ensure better visibility, traffic, and online sales through Walmart:
1. Increasing Product Visibility
The Walmart SEO best practices help you in staying competitive. For this, you’ll have to use the product title, which is clear and precise. Also, consider the importance of readability to make sure that the customer understands your product. If they don’t, you’ll miss a sale opportunity.
Additionally, the product descriptions with targeted keywords help attract organic traffic and highlight the key features to influence the perceptions and choices of consumers.
2. Better Marketing Opportunities
The SEO best practices from Walmart encourage sellers to enhance their content and features to attract more traffic and achieve better marketing opportunities. In addition, applying Walmart’s SEO strategy can help in ensuring uniqueness and specificity in the search results.
The optimized pages are beneficial in grabbing attention, which helps generate leads and higher conversions. However, for better results, give priority to good customer service. On online platforms like Walmart, how you treat your customers has a significant impact on your search engine ranking.
3. Sell More by Winning the Buy Box
The buy box has always been an appealing feature for the sellers on Walmart. You can achieve this by:
- Offering fast shipping or free delivery helps in achieving a higher product ranking.
- Ensuring product availability by carefully managing inventory.
- Competitive pricing provides a better opportunity to win the buy box.
4. Enhance Product Conversion Rates
SEO in Walmart is one of the best ways to increase the overall product conversion rates. It helps rank your product listing on the search engines by applying effective optimization techniques. It includes:
- Product listing optimization
- Advertising optimization
- Service optimization
When considering Walmart SEO, you need to modify your product listing according to the Walmart SEO algorithms. All this helps in attracting customers and increasing conversion rates.
5. Increase Repeat Customers and Minimizing Product Returns
Walmart SEO is all about effective product categorization, content management, competitor research, product descriptions, and title optimization. All this helps in availing huge responsibilities. For example, if you want to increase customer repeat, you can utilize a customized Walmart SEO strategy. If you aren’t sure about it, you can consult SEO professionals.
As the online marketplace constantly evolves, businesses must act more smartly and efficiently. Thus, if you want to compete and grow, it’s best to pay attention to SEO in Walmart and optimize your store, considering the ranking factors to boost conversions, relevance, and visibility.
You can ensure customer satisfaction by being responsive and sharing relevant information. As a result, you can achieve customer loyalty and minimize product returns. Remember that customers prefer buying good quality products that meet their needs. Thus, maintain the quality and categorize it into the right lists on Walmart’s platform.
Ways to Improve Walmart SEO
As stated above, Walmart uses its algorithms like other search engines. These are designed to ensure that the most relevant products are listed on the search result pages. Once you list your firm or products on Walmart, it’s necessary to focus on SEO best practices. Here are some of the techniques you can apply to boost your ranking on Walmart’s search engine:
- Assign categories when placing your product. It will make it easier for the customers to locate and access your products.
- Create product titles by keeping them simple and concise. It’s best to produce a title of 50 to 75 words, including the target keywords.
- Use a compelling product description highlighting the key features. Make sure that it’s about 150 words according to Walmart’s algorithms.
- Add Images to boost the visual appeal. You can add high-resolution images to boost the listing’s appeal. Also, using a variety of angles can provide customers with a better idea of the product.
- You can also add rich media that includes videos, demos, manuals, size charts, and 360-degree images. It can assist consumers in making decisions.
- Stay focused on competitive pricing, which requires assessing and monitoring the competitor pricing. For example, according to Walmart’s algorithm, your product can be delisted if it’s way too expensive than other listings.
- You can provide your customers with multiple and appealing shipping options. For example, for Walmart, you can qualify for the Two Day Delivery Program as these help in achieving 75% more impressions and attention.
- Having stellar reviews on your site can be the key to reflecting the credibility and trustworthiness of your products. For this, you must ensure a great customer experience by providing timely shipping and responsiveness. Also, don’t forget to maintain the quality of your product.
Walmart SEO Tips
Applying Walmart’s SEO strategy can help your brand successfully compete and stay ahead. It offers various benefits to the firms displaying their products on Walmart’s online platform. The optimization of listing can assist in creating awareness and attracting customers. When considering SEO in Walmart, avoid the following to avoid getting unpublished on the site:
- Don’t add any special letters or offers in your title and name.
- Don’t include any other marketplace or brand on your listing. For example, don’t write ‘as sold on eBay.’
- Avoid playing with the pricing strategies as Walmart is known for affordable and everyday low pricing. Here, you’ll have to keep prices low and competitive.
- Walmart doesn’t consider the Amazon logistics codes anymore. Thus, don’t use any competitor’s packaging or Amazon FBA. Instead, you can select any other third-party logistics partner.
- Slow shipping and poor pricing can instantly result in poor rating and ranking.
Here are some of the valuable Walmart SEO tips that can benefit your business in the long run:
1. Effective, Clear, and Concise Product Title
When optimizing product listings for Walmart, make sure you add good and clear product titles. These should be eye-catchy. It will help the buyers determine whether they need your product or not. At this point, it’s best to avoid stuffing the title with too many keywords and descriptions. Or else, it can distract or irritate the visitors.
For rich content, you can hire a third party. These days, several marketing agencies like Rank Top SEO are available to produce high-quality and optimized content. The professional content developers know how to ensure customer engagement on the page. It will boost your search ranking and keep customers hooked by offering rich content.
2. State the Benefits of your Product in Shelf Description
When considering Walmart SEO, you need to create a product shelf description. It’s a bulleted list that describes your product and helps the customers make purchasing decisions. Here, you have the opportunity to list down the benefits and features of your product.
For example, the vacuum cleaner is pet-friendly and has the feature of automatic recharging. Thus, highlighting the benefits plays a significant role in influencing customers.
3. Optimal Product Description
One of the important Walmart SEO tips is to utilize the feature section effectively. It involves breaking the product listing into sections, the product description, and product shelf description. Then, use the key features section to hit the customers by presenting all the facts and benefits of your product.
The product description is different as it includes an informative paragraph presenting the features and details of the product. On the site, it appears right above the shelf description section. Here, an elevator pitch method works best as it helps manage the sale and time effectively.
The method can avoid the fluff and only focus on details that convince the buyers. The key tip is to avoid wasting space and repeating information already mentioned in the title.
4. High Quality and Appealing Images
Considering the best Walmart SEO tips for 2021, the importance of high-quality images has been identified. When we visit a site, the images grab our attention very easily. Mostly, it’s the first thing your audience views.
So, when adding product images on your page, focus on the following:
- Focused on the product
- High resolution
- Captured in good light conditions.
- Use a white background as it highlights the product.
Also, you can add additional images in appropriate settings. It will entice more people to check out your products. Walmart expects the sellers to have at least four or more images for better ranking. Not having so can affect your ranking.
5. Competitive Pricing
Maintaining competitive pricing is one of the best Walmart SEO strategies that help achieve better ranking and attention. Your pricing should be better and more competitive than other sellers on Walmart. Or else, you’ll have to struggle to attract buyers.
The rule of thumb is that check out other products in the same category and find out what other companies are charging for them. It will assist in setting the right price. Also, it facilitates determining whether the price is too high or too low.
6. Map Products to the Right Category and Attributes
The correct display of your products on Walmart’s site can make it easier to grab attention. So, find the right category and sub-category to ensure that your product appears in the right searches. For this, Smart Types can be used as a tool that automatically maps your products in the right categories.
Using the categories helps in organizing and grabbing attention. Through this, your target audience can easily search for the products. Once you select the category, provide relevant product details. It will help the customers filter the products to get the right one.
The bottom line is that Walmart SEO is beneficial for businesses that want to make online sales. Walmart has achieved a strong reputation and top position in the USA markets. If you want to sell on Walmart, you need to learn the importance of SEO in Walmart and Walmart’s SEO algorithms.
The information mentioned above and SEO tips can benefit you in designing Walmart’s SEO strategy based on optimizing your product listings. Through this, you can ensure that your product stands out and appears in the search results.