8 Tips on How to Track SEO Progress
Brands want their websites to be at the top when customers search for something related to their business. After all, the entire point of setting up a website is that your target audience can find your business. And this is where the power of search engine optimization comes in.
Whether you run a supermarket or a bakery, you need to maintain your digital presence to attract clients. In addition, you aim to give better competition to your rivals by ensuring your website ranks above them. Thus, it will help if you implement better search engine optimization strategies to gain the edge your business deserves.
But hold on, just implementing the strategies is not enough. In addition, you need to audit and track the performance of your website. In other words, you also need to keep tabs on SEO analytics. It is a very important aspect as it helps you to understand your website's strengths and weaknesses.
You can modify your strategies after tracking the results. Not sure about how to track SEO progress? Then, continue reading, for we are about to share 8 tips that will show you how to track your SEO progress. Let's get started!
What Is SEO Tracking?
Before telling you how to track your SEO progress, first, let's discuss SEO tracking a little more in detail.
SEO tracking is one of the most important processes that help you evaluate how well your website is performing. It allows you to measure the progress and strengthen your strategies as well.
All the brands want to implement quality strategies to increase the efficiency of the websites and generate profits. Therefore, analyzing SEO analytics seems challenging but trust us, it's not if you avail the best SEO services tailored to your business model.
When you track SEO performance, it should suggest the monetary value of the leads and show you about your best-selling product. You have to set your goals for specific campaigns, which should be measurable. Tracking the metrics gives you a clear picture of the strategies you should implement to increase website visibility.
Successful companies use SEO Marketing Services to ensure that they have their SEO strategies in place.
Below we have listed a few essential metrics that you can track to understand how your website is performing.
8 Tips to Track SEO progress
SEO metrics track the performance of your website across the search engine. Measuring the performance of the website adds value to your business. Successful organizations use the best SEO services to stay relevant and successful. In addition, they use top-notch SEO marketing services to generate great leads.
The key metrics are listed below:
1. Monitor Your Search Engine Traffic
You should know how many people visit your website and the percentage of traffic coming from the specific place. It is incredibly important data that will help you tweak your strategies accordingly.
If your website's traffic is below average, then it means that the strategies currently in place are not working. Therefore, they need an overhaul and have to be replaced with something else. The good thing is that you have several tools that can help you with this. For instance, Google Analytics enables you to analyze web traffic and even lets you measure your ROI.
Thus, analyzing the traffic should be your priority when you want to track your SEO progress.
2. Aim for Organic Conversions
It is also important to understand the quality of the traffic of your website. For this, you need to track its conversion rate. Simply getting traffic isn't enough. You also have to ensure its quality.
Google Analytics will let you know if the traffic you're getting on your website is taking some action. There are so many things you can do if you notice that the conversion rate is not increasing. For instance, you may consider adding testimonials, reviews, etc. to your website's traffic. The traffic merely visiting your website can read what others have to say about you or your service.
And if they like what they read, they can also try you out!
3. Monitor Keyword Performance
There are various tools that you can use to monitor the performance of your keywords. Google Keyword Planner, Moz, Jaaxy etc are just some of the tools which can be used to check the relevance of your keyword and other important related metrics.
It is an important step to understand whether or not your site is visible to the audience. If it's not visible, then you have to work on the targeted keywords. It is another way to monitor the growth of your website, which can affect the quality of your website's traffic.
4. Conduct Competitor Analysis
You also have to carry out competitor analysis. In addition to tracking the performance of your website, you should check your competitor's performance as well. It will give you a clear picture of your strategies to attract the relevant audience to your brand.
Check the keywords which your competitors are using. Aim to find the gap between what everyone else is doing, and you aren't. It will also help you figure out what your competitors are not doing, and perhaps you can use that information to create a unique selling point.
It is how you will give better competition to your rivals!
5. Focus on Google SERP Visibility
Every time your audience searches about something, Google provides a list of results relevant to their query.
Your aim is to come on top of those results so that your audience can find out about your business. But, naturally, that's what everyone else wants as well. Hence, the competition can be a bit tough.
With SEO marketing Services, you can optimize your site and focus on the features that might help your SERP visibility. From improving your domain authority to using the right keywords, there's a lot you can do to improve SERP features so your site attracts visitors.
6. Work on Your Click-Through Rate (CTR)
One way to measure the efficiency of your listings is to monitor your click-through rate. It helps in analyzing how frequently people see the ad of your brand and survey your website. Thus, it is important to create a quality paid search so users are compelled to take action when visiting your website.
Click-through rate helps in ranking your ad on the search engine as well. The more clicks on your website, the more money you will make.
7. Watch Out for the Bounce Rate
The bounce rate of your website calculates the percentage of users visiting your site but immediately leaving it. As much as you want traffic on your website, you don't want them to be leaving as quickly as they came in. Instead, you want them to stay, browse and hopefully make a purchase.
However, if visitors are bouncing off, it means there's something that's putting them off. Is it the slow loading speed? Could it be the boring content? Is it the weak CTAs?
Google Analytics can help you calculate your bounce rate. And then, A/B Testing is how you can work on improving it. Through A/B Testing, you will be able to find out what clicks for your audience and what doesn't. Using this information, you would be able to tweak your present strategies and design the later ones.
8. Insert Quality Links
Link Building is another significant SEO metric that is used to track your website's SEO progress. Prioritize your SEO rankings by improving the quality of your SEO backlinks. If you use low-quality links, it affects the overall ranking of your website. Therefore, check the quality score of the links and improve the authority of your site.
Still not sure about implementing the SEO strategies? Then trust us with the best SEO services and see the growth of your business. All the companies want to increase traffic and improve their SEO analytics at the end of the day.
Use our SEO marketing services to uplift your SEO rankings.
We hope you will regularly monitor your to improve the SEO analytics so your business can thrive. Pay attention to the metrics and work in developing efficient strategies. Finally, be patient to see the results as it takes persistence and hard work to become successful.