Tips on How to Find the Best SEO Focus Keyword
The amount of content being produced for digital marketing is growing exponentially and shows no signs of slowing down. SEO plays a vital role in helping your content stand out. The right SEO focus keyword can help your created content get to the right audience.
The SEO focus keyword is the linchpin on which the article or blog is based around with secondary keywords further adding to the visibility. The focus keyword is what you want your content to be primarily ranked for in search engine results.
This blog will focus on how best to do SEO keyword research to find the right SEO focus keyword for your blog. And even though you may feel that you're better off hiring SEO keyword research services, knowing how to do it yourself can help you better evaluate their results.
The tips that we will be sharing focus on ensuring you find the right focus keywords for your content. However, it all fundamentally comes down to how you conduct your SEO keyword research. So, the tips for finding the best SEO focus keyword for your content revolve around the things to keep in mind when researching keywords.
Things to Keep in Mind When Looking for the Best SEO Focus Keyword
It is not simply about finding keywords with high search volumes. A lot more nuance goes into SEO keyword research to find terms that also match your brand identity. By using the tips and approaches we mention, you'll find the right focus keywords. Furthermore, these tips go beyond just keywords and can help you with crafting a viable SEO strategy or perhaps evaluating one developed by an SEO marketing agency for you.
So, let's look at the things to keep in mind when doing SEO keyword research.
Understanding Your Niche
Before even focusing on the right focus keyword, you need to do a deep dive into your niche or the topic you're writing about. The primary purpose is to help you discover avenues that you might have overlooked. There is a lot of content about every single topic, and everyone wants to stand out.
The better your understanding of your niche, the more ways you can create content. For example, there are multiple ways of telling a romantic tale. The same principle is applied to your niche. Taking another example, two different people would write very different content using an SEO focus keyword related to vacations.
Having Well-Defined Goals
It is important to have clear end goals. These goals help provide direction to your research and eventual choices for specific keywords. The starting point of all this is the development of an understanding of what your brand is and what it is providing. For example, an SEO marketing agency will have different end goals than a writing service provider, even though both deal with content.
The goals that you set will help define your research's direction to find the right SEO focus keyword for your content. Furthermore, it helps in defining the broader SEO strategy and approach for your entire brand.
Understanding Topic Relevance
Once you've understood your niche and defined the goals you want to achieve, then you can move on to evaluating the relevance of your topics. By that, we mean that you should break down the main topic as defined by your goals into smaller categories. For example, this blog deals with SEO but is focused on choosing the best SEO focus keyword. A different brand could write content about how to improve your SEO strategy.
Both blogs are about SEO, but because their focus is different, their topic relevance changes in conjunction with their focus keyword. Therefore, depending on the relevance, the avenue your SEO keyword research takes would vary drastically. So remember, always keep relevance in mind. Because if you don't, then your keyword will not generate the results you desire as it would not fit within your goals or niche.
Creating the Focus Keywords
Once you've understood your niche, defined your goals, and divided the focus into subtopics based upon relevance, you may begin creating focus keywords. This list of focus keywords (sometimes known as seed keywords) should be relevant and focused on your niche and its audience.
You might be wondering about the difficulty of doing SEO keyword research. The truth is that it is not as difficult to find the right focus keyword for your blog. The key is to describe what you're providing as a possible search term. So, get brainstorming, or you can always hire SEO keyword research services to create the lists for you.
Take Advantage of the Tools at Hand
The best part of the digital revolution is that there is a tool out there to help you with whatever you are doing. The same applies to SEO keywords. Using the tools available can help you sort through and find the right SEO focus keyword to use. In addition, it can help further refine your SEO keyword research.
The question of which tool is better is another blog on its own. However, the tool that is right for you is the one that provides the level of detail that you are looking for. Additionally, these tools can provide alternatives to your keywords, thus expanding your list of possible keywords. Primarily, these tools are used to find the search volume of specific focus keywords.
Understanding the Role of Intent
The way search engines display results has changed a lot over the years and continues to do so. In the early days of SEO, it was a simple matter of putting a high-volume focus keyword to raise the rankings. However, today the search algorithms compare search terms with user questions to gauge the search intent.
Search intent can be defined as the reasoning behind why a certain term is searched. Understanding the intent can help you better tailor your focus keyword, usage, and overall strategy.
The biggest pitfall that people have when doing SEO keyword research is that they forget to consider how search intent can affect results. For example, you write an article about using tomatoes in salads and stews. However, you did not take into account the search intent when implementing the focus keyword. The result of this blunder means that your article appears on searches not related to salads and stews but also any search for tomatoes.
If we analyze the above example in terms of its impact, we'll see that although traffic is being generated, it simply is not the right kind. By keeping the search intent of your target audience in mind, you can better attune your focus keyword to generate the desired search results.
The best way to account for search intent for your choice of a focus keyword is to put yourself in your audience's shoes. See how they could come to your content using similar or identical focus keywords. Another thing to keep in mind is that language changes, so the way people put forth their queries also changes. So, try to bring your focus keyword as close as possible to your target audience's search intent.
Don't Forget about the Competition
The road to finding the best SEO focus keyword is not solely reliant on your efforts. It would be best if you looked at what your competition is doing as well. By understanding what others are doing in your own domain, you can improve your knowledge of what is possible.
Furthermore, it also allows you to see how much saturation is there for different keywords. Additionally, it lets you identify terms that may be difficult to get ranked either owing to over saturation or simply being too specific or narrow.
But overall, by taking into account what your competition is doing, you have a lower chance of missing out on keyword opportunities. For example, some terms have high volume but low competition. And lastly, you might be able to utilize or get inspired by an idea that works for someone else in your domain.
The right SEO focus keyword can make a world of difference in how your content performs. The tips that we've shared will help you get to the right focus keywords. But they will also help you understand and better evaluate the work that an SEO marketing agency does for you. So, do your research, take a deep dive into your niche, and truly understand your audience to produce helpful content and rank well.