Ecommerce SEO: Best Practices to Get More Sales

Over the past few decades, SEO for ecommerce websites has come a long way. The digital world is providing businesses with continuous opportunities to grow and expand. Many new startups have also initiated their operations on online platforms. If you’re are also running an ecommerce store and want to grow, you need to focus more than just adding product descriptions.

The success relies mainly on ecommerce SEO best practices. Without this, you can face a hard time grabbing your target customers’ attention. As everything is going digital, millions of people are purchasing products right from the comfort of their homes and offices. It is found that more than 68% of the online experiences initiate with a search engine.

For the success of your ecommerce business, you don’t only need an understanding of the SEO methodologies but also knowledge of the business and its industry. SEO for ecommerce is a powerful tactic that ensures unparalleled conversion rates by optimizing your online presence.

Here you can find some of the best ecommerce SEO tips in the form ecommerce SEO guide. Read on to find the emerging trends and how ecommerce SEO can benefit businesses in the long run.

What is Ecommerce SEO?

Before you start focusing on the importance and impact of ecommerce SEO best practices, it’s best to pay attention to understanding ecommerce SEO. It’s a simple technique to attract more traffic to your site. Throughout the process, different optimization techniques are applied. These aim to rank better on search engines.

Search engine optimization attracts organic traffic and ensures user engagement and satisfaction. But, mainly, SEO is an ever-evolving arena. Thus, it’s best to stay updated and have knowledge of the changes to stay on the top. For example, do you know that more than two-thirds of the clicks on SERPs are attained by the top five websites in the results?

Today, more than 24 million online stores are open for business globally. Thus, if you want yours to make a noise and achieve attention, you require a solid SEO for an ecommerce website. It will help in staying competitive and ahead in the search engine results. For this, you must know the search engine algorithms and ecommerce SEO best practices.

It is reported that Google leads the search engine market by holding 91.94% of the total market share. Hence, it’s best to consider the Google algorithms and their related changes to achieve successful ecommerce SEO.

More than being a choice, ecommerce SEO for websites has become a necessity. It helps in staying competitive while ensuring traffic, leads, and sales. Doing it the right way can benefit your online business in many ways.

8 E-commerce SEO Best Practices

Search engine optimization is the art of optimizing the website. It benefits in ensuring an enhanced user experience and a higher level of engagement. Also, through effective SEO for ecommerce websites, you can create brand awareness and attain higher organic traffic.

The field of ecommerce is highly complex and complicated. It consists of millions of online retail sites competing for traffic and sales. Thus, it’s not easy to design a website that stands out. Throughout, it’s best to understand that SEO for ecommerce requires upfront efforts. It doesn’t end after ranking.

You’ve to continue investing and reinvesting your time, money, and efforts in improving and upgrading your SEO tactics. However, as compared to other marketing tactics, SEO costs less, despite its continuous returns.

Some of the ecommerce SEO best practices are listed here that can optimize your ecommerce store’s website effectively:

1. Keyword Research

Find and choose the keywords that revolve around product searches carried out by your target audience. For instance, ‘schoolbags for girls’, ‘watches for men’, or ‘books for teenagers.’ If you want to search for the best keywords, use Amazon Suggest. It provides a list of long-tail product-specific keywords. Then, you can come up with a variation of keywords.

Besides this, Ahrefs is another important keyword tool that provides a full SERP overview. You can also use Keyword Tool Dominator to find relevant and ranking keywords by pulling data from various sources.

As a matter of fact, in every minute, around 3.8 million searches are performed on Google. Isn’t that crazy? Therefore, to reach your consumers, create a targeted keyword list as a part of the ecommerce SEO strategy. These include:

• Short-tail keywords
• Long-tail keywords

Ranking at the top of search engines is a higher priority. So, if you want to grow, you can invest and opt for paid search to place yourself at the top. Other than this, you can trust ecommerce SEO for long-term success and sustainable results.

2. Optimizing Website’s Architecture

Whether you’re running a small or a huge e-commerce website, you cannot survive without a well-managed and optimized architecture. So please keep it simple and ensure that it flows smoothly. If you consult professional designers and UX/UI developers, you’ll learn the 3-click rule.

The rule is based on the idea that if your page requires more than three clicks to navigate the homepage, it’s complicated and not a good sign. In the next 20 years, it’s expected that online sales will increase by more than 90%.

Additionally, you can optimize and enhance the architecture of your online store by adding breadcrumbs. It’s valuable for SEO experts and web designers. The Google bots can better understand your website’s hierarchy and structure through this. Thus, your ranking on search results relies on this as it influences how the online visitors comprehend your position.

You can add any of the following three types of breadcrumbs to simplify the user experience:

• Location-based breadcrumbs
• Attribute-based breadcrumbs
• History-based breadcrumbs

Effective SEO for ecommerce relies on how effectively the pages are organized on the website. It affects the rankings on search engines and the user’s experience. Therefore, keep the site structure simple. We know that simplicity is underrated. But, it’s the best way to keep sites running and attract traffic.

The key is to apply the supply and demand principle when developing and designing the website structure. You must know what your audience looks for commonly to display it accordingly. The site must have categories and attributes, brands and filters, and search bars to make it convenient.

3.Integrate an On-Page SEO Strategy for E-commerce Sites

Once you’re done with managing the website’s architecture, start focusing on fixing the on-page elements of your e-commerce site. The on-site SEO involves the optimization of codes and content on each page.

For this, you need to create a list of keywords that can assist in ranking your store on the top. It’s best to use variations using the free available keyword tools. Then, optimize for feature snippets by writing appealing and optimized product descriptions, content, blogs, or landing pages. Once your content appears in the featured snippets, it easily attracts traffic to the site.

After this, enhance the speed of your page to meet the Google algorithms. All these benefits increase your site’s credibility and make it easier for visitors to trust your business. Thus, it leads to increasing leads and sales.

Applying the on-page SEO for ecommerce, you’ll have to optimize the two highest-value pages for the online store:

• Product pages
• Product category pages

Throughout, you need to optimize the website, including the following:

• Title tags
• Meta descriptions
• Alt text for images
• URLs
• Blog posts
• Webpages

All these must consist of the selected target keywords.

4. Off-Page SEO

As you’re covering the ecommerce SEO best practices, you cannot miss off-page SEO. It’s different from the on-page ones, including sponsorships, partnerships, and affiliate programs. Most importantly, it would help to focus on outreach and link building.

For instance, use link building for promotional offers by posting on forums or starting a question/answer session. However, always emphasize on getting quality links from third-party websites to sustain better rankings.

For better results, you can also consider blogger outreach. It’s one of the ecommerce SEO best practices to promote your e-commerce store. Thus, choose the right sponsors to grab attention.

5. Technical SEO

Technical SEO involves managing the technical aspects to run the website. At this point, you need SEO experts to identify, assess, and fix issues so that you don’t lose traffic. For example, you can eliminate excessive pages and duplicate content with effective technical SEO tactics. Also, you can fix the broken links.

Ahrefs is one tool that can help run technical SEO on your site. Also, Google Analytics is a good tool to find out the pages that generate traffic and those that don’t. Then, you can remove the useless pages accordingly.

6. Content Marketing

Throughout the website, content plays a vital role as it benefits in connecting with the audience and ensures a higher level of engagement. Thus, it’s vital to create content clusters to share information and promote the content on your ecommerce sites.

The content development relies on the identified relevant keywords. Thus, add these and create articles around the specific keywords. Remember that producing content around similar topics and niche can help group it.

7. Feature Reviews

When running an ecommerce store, you must know how SEO works and how it influences the consumer’s purchasing decisions. These days, people widely use the internet to gather information before choosing. Thus, they search for products according to their needs and read reviews and feedback. Therefore, it affects the credibility and reliability of your brand.

It would help if you shared reviews on your site. These act as a snippet of information that motivates the shoppers to buy your products. It benefits in building trust and also improves the conversion rates.

Moreover, automated messages sent to the customers after purchasing can motivate them to share positive reviews on your site. It’s an effective optimization technique that helps you stay ahead in the competition.

8. User Friendly

How will you manage your user’s experience if your website is not user-friendly? For this, you need a well-designed website that provides easy access options. If the users find it difficult to navigate the site, it affects their experience. Also, if it’s slow, the bounce rate gets higher.

A good website is visually appealing with nice aesthetics. Along with this, you also need to make sure that your website works well. The ease to use and the overall good feeling helps in keeping the users engaged and satisfied.

Don’t Miss Some Valuable Ecommerce SEO Tips

Investing in ecommerce SEO best practices can offer businesses more opportunities than other paid channels. Also, you can achieve a better and higher ranking in SERPs by attracting organic traffic to your site.

Here are some ecommerce SEO tips that can benefit your business in the long run:

1. Use Target Keywords

Put yourself in customer shoes and optimize the website for keywords your target audience uses to search for a product or service. Unfortunately, all keywords don’t have the same level of competition. Thus, Google Keyword Planner and other keyword analytical tools can find more targeted keywords.

All you have to do is pay attention to the keyword intent behind the query. It can be informational keyword intent or commercial keyword intent. For this, you can use the following steps:

• Analyze SERPs
• Assess the Google ads for commercial intents.
• Review analytics

2. Marketing Content

Create and improve content strategically. Ecommerce businesses rely on the power of strategic content marketing. Thus, it’s best to focus on blogging, making videos, and writing informative articles. Maybe your business is doing it already. However, it has been observed that many businesses are wasting money on creating content without considering how it will perform. They aren’t even sure about the results.

Therefore, there’s an immense need for applying a strategic approach to content marketing that ensures positive ROI. Furthermore, considering the ecommerce SEO best practices, it’s vital to invest in quality content production that exponentially boosts lead and traffic and attracts customers from all over.

When thinking of ecommerce SEO best practices, content marketing should be your priority. Quality content delights the audience by keeping them informed and engaged. Also, good content boosts your online visibility. More than 45% of companies globally believe that content marketing must be highly integrated with the SEO strategy.

3. Link Building for Strategic Content

The link-building process contributes to increasing the number of visits to your site. It also boosts the authority and ranking in the SERPs. If your content ranks high on Google, you achieve backlinks instantly and naturally. It helps in staying competitive on the web.

For the ecommerce businesses, primarily, there are two ranking factors:

• Links
• Content

The backlinks are off-page SEO tactics that are time-consuming and complicated. For this, you’ll have to collaborate with partners, bloggers, and influencers to acquire links.

Here are the four types of link building opportunities:

• Robbing competitor’s links.
• Resource page link building.
• Broken link building.
• Partnering with bloggers and influencers.

4. Site Audit

If you follow the ecommerce SEO guide, site audit is one of the ecommerce SEO best practices. So, if you want to integrate SEO practices, start with running a site audit. Through this, you can track the issues that need attention to fix it.

The site audit indicates the factors affecting the organic traffic and user experience. Once the issues are identified, you can make your site accordingly. If required, you can consult professional SEO specialists to conduct the audit and integrate the good practices.

5. Keep Measuring and Reviewing the SEO Performance

It’s not all about implementing SEO techniques. It would help if you were sure that your SEO efforts were working or not. However, you must know that it isn’t possible to calculate ROI instantly. You need to give it some time and look for the signs to measure and assess the performance.

For instance, you can create an SEO dashboard. First, it helps review the analytics and generates reports that help take vital decisions. Secondly, you can use multiple SEO tools like Google Analytics and Ahrefs. Finally, it helps in reviewing and tracking the search rankings and notifying in case of any changes.

Final Thoughts

It’s amazing to see how the ecommerce SEO best practices influence online businesses. By now, you must have realized that search engine optimization is crucial for your business’s success. It doesn’t only help in appearing in the local searches but also attracts organic traffic and boosts the credibility and reliability of your website.

Overall, SEO for an ecommerce website is an ongoing process. All you need is an effective content strategy that benefits in achieving the business goals. With time, SEO for ecommerce has gained a lot of attention. Thus, the businesses that fail to invest in SEO fail to grab attention and generate sales. Therefore, it’s easier to say that your online business cannot survive without effective SEO for an ecommerce website.