Get More Organic Traffic to Your Store With Ecommerce SEO Tips
Did you know that more than 23.6 percent of the orders coming from Ecommerce link to organic online traffic? However, approximately 75 percent of online users do not scroll past the initial page of Google and other search engines.
The best way to appear in the top results of Google and other search engines for new customers is to get additional online organic traffic to your Ecommerce store website. However, growing traffic on your Ecommerce website is not easy. Research shows that more than 44 percent of the users start shopping with Google and other search engines.
To bring more traffic to your website, you can run digital advertisements. However, with the rates of PLAs going up daily, it is impossible to involve in Google ads keyword bidding war with larger businesses and brands.
This is where Ecommerce Search Engine Optimization comes in, as it helps you to be less dependent on paid social media channels such as Facebook, Instagram, etc., ranking higher in Google and other search engine searches such as Microsoft Bing, Yahoo, etc.
Additionally, Search Engine Optimization is the best investment for Ecommerce websites. Furthermore, a few Ecommerce SEO tips can get you more online traffic to your business’s website.
Moreover, did you know that approximately 43 percent of Ecommerce online traffic derives from organic traffic like Google? Moreover, on-page content, including blogs and web content, can increase the Ecommerce store website traffic by around 2000 percent and help you rank on top of Google and other search engines.
What Is Ecommerce SEO?
Ecommerce Search Engine Optimization is the on-page, off-page, and technical SEO of an online Ecommerce store. Ecommerce SEO includes writing lengthy product page descriptions and incorporating relevant keywords, earning good quality backlinks from significant websites that can enhance your Ecommerce store’s ranking on Google and other search engines.
In addition, Ecommerce Search Engine Optimization makes your Ecommerce store more evident in the SERPs. Furthermore, when the targeted audience looks for your business’s products or services, you need to rank as high on the SERPs as possible to earn more traffic.
It is the practice of generating free traffic from search engines like Microsoft Bing, Google, Yandex, Yahoo, etc., to your Ecommerce store.
How Does Ecommerce SEO Work?
Ecommerce Search Engine Optimization is an unpaid method of increasing organic traffic to your Ecommerce website by making it more evident on the top of search engines. Moreover, a top-ranked website page is likely to gain more organic traffic. So, ranking high on Google and other search engines is essential.
For your product pages to rank higher in the Search Engine Results Page (SERPs), you need to make sure that your website is well-optimized. Every aspect significantly impacts Search Engine Optimization, from the terms and phrases you incorporate to the technical SEO of your Ecommerce website and mobile friendliness to the backlinks.
Benefits Of Ecommerce SEO
Just like simple SEO, there are numerous benefits of Ecommerce SEO strategy. Ecommerce SEO can help your Ecommerce store rank on search engines. The advantages of Ecommerce SEO include:
Higher Click-Through-Rate (CTR)
Improving Your User Experience
Traffic From All Stages Of The Marketing Funnel
Expanding Your Reach
Compliment Paid Search (PPC) Efforts
Increasing Brand Awareness
Brand Awareness And Visibility
Increase Long-Term Growth
Is SEO Worth It For Ecommerce?
Search Engine Optimization is valuable if you develop an accurate strategy and work with an SEO specialist who knows the art of driving results. Moreover, more than 93 percent of online user experiences initiate with an online search. Besides, the conversion rate of the leads generated through SEO is much higher than other traditional methods. Due to this, SEO offers a striking return on investment (ROI).
Furthermore, SEO is a requisite for online Ecommerce stores. The product or service your business provides needs to reach the targeted audience in the best way so they can locate the products or services they are looking for on the search engine. For that, ranking the Ecommerce website higher on the search engines than your competitors is recommended.
Steps To Optimize Your Ecommerce Website
The ultimate objective must be to develop a user-friendly Ecommerce website optimized for conversions, SEO compatible, and uncomplicated for search engines to crawl. Let us take a look at a few steps to help you optimize your Ecommerce website.
URL or Website Optimization
Optimize your Product Title
Optimize Product Page H1 Tag
Ecommerce SEO Tips
If your business is new to Ecommerce or you are looking to incorporate new SEO strategies to drive organic traffic to your website, here are a few Ecommerce SEO tips below to maximize your SEO efforts:
1. Find Operational & Effective Keywords
Keywords are different terms or phrases that the users search online as a query. Therefore, the words your business needs to focus on so that the product or service you operate shows up to the target audience looking for them. Moreover, you can incorporate numerous keywords, but it is essential to rank them.
The goal of incorporating keywords is to tell Google and other search engine algorithms what each product page on your website is about and who the target audience is so they can show the website pages for appropriate searches.
However, focusing on just one keyword for each product, page, or category would be best. Sometimes, you can incorporate two keywords for each page (depending on the requirements). Moreover, here are a few tips to determine the right keywords:
Look At The Statistics & Data
Start With What You Know
Balance Search Volume With Competition
Think Through User Intent
2. Be Careful Of Identical Content
Identical content is a transcript that gives the impression online in multiple places, either on your website or your competitor’s website. Moreover, search engine algorithms like Microsoft Bing, Google, etc., do not rank identical content as it is confusing.
The search engines do not realize which version of the content is correct or valid and, as a result, are not sure which content should rank and which one needs to be avoided. However, here are a few tips to avert identical content for your Ecommerce store:
Write Unique Product Descriptions & Explanations
Do Not Copy & Paste The Descriptions Uploaded By Manufacturers
Cross-Check Your Uniform Resource Locator (URL) Structure
3. Write Contemplative Product & Category Descriptions
Each product or category page needs to incorporate more than the product’s price, title, and photo. It needs to feature a comprehensive description that can sell the product to search engines and consumers. Furthermore, Start by thinking about the sort of information that the targeted audience will find helpful.
The information and description may include ingredients, measurements, user instructions, age ranges, etc., depending on the type of products you sell. For instance, if you retail a crunch chocolate bar, your description must not be something like:
“We retail crunch chocolate bars. Our crunch chocolate bars are prepared with the premium Dutch-processed potassium carbonate cocoa powder.”
Instead, it is recommended to write something like:
“The new crunch chocolate bar is the ideal choice for crunch chocolate lovers. Prepared with the premium Dutch-processed potassium carbonate cocoa powder, it is filled with crunches that crack with every single bite.”
4. Use Alternative Text & Attribute For Images
Search algorithms cannot see the images you upload with the text. However, you may wonder how they guess what each picture state. The answer is simple; Alternative (Alt) Text & Alternative (Alt) Attribute.
Alternative text is fundamentally a description or slogan that you embrace for every uploaded image on your website. Moreover, it would be best if the alt text contains the keyword targeted for the specific page and be as eloquent as possible.
Furthermore, the second part is most important: the goal of images should be to define them in such a way that anyone who cannot see the description understands the image well enough to know what the seller is trying to say.
This is important because the software uses alternative text for visually impaired people to read and understand the images to those with visual impairments. So, it would be best to include a target keyword. Moreover, if you feel it is not beneficial to describe the images in detail, you can skip the targeted keyword.
5. Avoid Broken & Non-Existing Links
Broken or non-existing links are as confusing for your website’s targeted audience as they are for different search algorithms. In the end, website links help Google and other search engines recognize the structure and construction of your website and rely on that the information your website is sharing is valid.
However, monitoring your links yourself is difficult and time-consuming. As a result, you can use several online tools and plugins such as the Broken Link Checker or Screaming Frog to monitor your links daily.
Moreover, suppose you are looking to update any of the website pages’ Uniform Resource Locator (URL). In that case, setting up a 301 redirect (permanent redirect) is recommended to let the search engines and algorithms know that the link has been changed.
6. Expedite Your Website
A website that loads fast is essential for an enhanced user experience (UX). So, it is no wonder why search algorithms and engines reflect speed when ranking the product and category pages. Furthermore, research shows that users wait for three seconds; in case the website doesn’t load, they leave. So, let us look at some of the tips to ensure that the speed of your website is fast:
Set Up Caching
Optimize Your Images
Consider A Content Delivery Network (CDN)
Limit The Number Of Plugins You Use
Optimize Your Code
Choose A Great Host
Regularly Update Your Theme, WordPress, & Your Plugins
7. Make Your URL Structure Easy For Search Engines To Crawl
First, good Uniform Resource Locators (URLs) deliver a similarly good user experience (UX) by offering the website audience a promo of what the product or category page is about. Moreover, they do the same thing for search algorithms and engines.
In addition, it is recommended to keep your Uniform Resource Locators (URLs) crisp, short, and descriptive. Thus, if you sell crunch chocolate bars, for instance, it is recommended to avoid a URL like abc.com/store/products/123456/show. As an alternative, you should try something like abc.com/chocolates/ crunch-chocolate-bars.
The URL mentioned above is more user-friendly and would rank on the search engines quickly. Moreover, it would be best to include keywords and phrases where applicable.
8. Keep Your Ecommerce Website Secure With HTTPS
As an owner of an Ecommerce store, you need to gather personal information from the targeted audience and customers after they have made a purchase, SMS opt-in, and email sign-up. Moreover, you need to ensure that the gathered information is secure and encrypted. This is evident from the trust perception of a customer.
In addition, if a user is surfing your Ecommerce website and doesn’t feel secure, they will bounce to your competitor’s website. However, if you are looking for one more reason, Google algorithms have declared Hypertext Transfer Protocol Secure (HTTPS) as a ranking factor for websites.
As a final point, the majority of the top-quality sites have already secured their website with Hypertext Transfer Protocol Secure (HTTPS).
Ways To Entice Customers
Once you understand the Ecommerce SEO tips, you must use eye-catching phrases and words to entice the audience. Here are some attractive terms to attract customers and make the users continue reading.
Beautiful in its simplicity
Enhance your life
Enhance your beauty
Looks so good on the outside; it’ll make you feel good inside
The Final Word
Numerous ecommerce business owners are only looking to increase conversions and bring in more sales. Even though the mindset is correct, you need to look a step further. You need to get the best and more relevant audience to your Ecommerce website before you look to convert them to your brand and business.
The Ecommerce SEO tips mentioned above will be the best to optimize your Ecommerce website to gather the right audience for your business. In addition, starting with Ecommerce Search Engine Optimization sets you up for success against your competitors.
As a result, you can rank on top of Google and other search engines, and your business will get the right customers. Furthermore, the Ecommerce SEO checklist is mentioned below:
Conduct competitor research
Pick the right keywords
Simplify your site architecture
Focus on homepage SEO
Optimize product pages
Reduce page load speed
Use responsive design
If you follow the steps mentioned above, your Ecommerce website will rank at the top of the search algorithms and engines. As a result, it will generate more customers for your conversion rate optimization efforts.
Get More Organic Traffic to Your Store With Ecommerce SEO Tips
SEO is a great investment for Ecommerce websites. These few Ecommerce SEO tips can get you more online traffic to your business’s website. Find out more!Contact Us Now