Tips on eBay listing optimization
An Introduction to eBay
eBay is a website for all retail businesses across the globe. It’s an effective space to connect with new customers and maintain your existing ones. Buyers enter relevant keywords- based on what they’re looking for. And eBay offers a list of relevant products and sellers.
eBay is an ecommerce platform that continues to expand each day. On the one hand, consumers keep growing due to heavy reliance on online shopping. On the other hand, sellers keep increasing due to low setup costs and high potentials for growth.
That is why today, eBay acts as the USA’s second-largest market with more than 180 million regular buyers.
eBay, hence, acts as an agent to connect consumers with sellers. On average, eBay sees two billion transactions daily. This gives sellers the chance to enhance their brand name and earn more revenue. It depends on how you promote your business that makes the difference.
eBay is more than just a market, though. It acts almost like a search engine. Because of this, just like SEO for Google, you must work on eBay SEO as well. Employing a mixture of eBay SEO services enables you to outshine your competitors. The higher you list on eBay, the better.
What is eBay Listing Optimization?
eBay listing optimization is when you execute marketing and SEO campaigns. The goal is to raise your online presence and ensure you appear on the top search results.
Overall, eBay delivers results based on the highest relevancy. Your search result listing depends on various determinants. Some of them are:
- Your selling history
- The price range of your products
- Product descriptions that you include
- The popularity of your products
Your eBay SEO agency is responsible for offering specific eBay SEO services. eBay optimization involves using keywords and delivering the exact information your buyers are looking for. The tools all aim to make your business appear in top results and hence, improve your visibility.
Benefits of eBay Listing Optimization
eBay offers a wide range of advantages to online sellers. After all, it was marked the USA’s eleventh most well-reputed website in 2020. Most of the online buyers trust eBay and are quick to place their orders. Because of this popularity, sellers automatically gain the trust of consumers.
Apart from this, eBay charges a lower fee from sellers compared to other platforms. That means sellers get to make more profits on their transactions on eBay. eBay also enables sellers to save a massive chunk of their shipping costs.
Plus, eBay also accommodates sellers by shipping their goods across the world. Hence, regardless of where your customers order from, you can easily cater to them and deliver their orders.
Now imagine optimizing your eBay listing and enjoying double of the benefits mentioned above. Employing optime eBay SEO services helps you be unique and catch more audience. All this, without even developing your website!
In addition, as your sales increase, you can climb your way up to become one of the top sellers. Once this happens, eBay further reduces the fee it charges you on every sale. That, hence, further widens your profit margin.
In addition, greater brand visibility, more loyal customers, and higher ROI are further benefits you can enjoy. That is the power of incorporating effective eBay SEO services.
How Does eBay Optimization Work?
Working on your eBay listing optimization requires a sound SEO strategy.
Your eBay SEO agency must know and follow tactics to increase your search rank. In addition, there are also some mistakes to avoid and prevent your business from getting an adverse spotlight.
Below are some of the ‘Must-Do’ and ‘Must-Avoid’ essentials to look out for:
Select the Correct Keywords
Keyword selection is the essence of eBay SEO services. How successful your eBay listing optimization goes depends heavily on what keywords you selected.
You will need to perform a detailed keyword research and analysis. You can take inspiration and get an idea of the most used phrases associated with your product. You can even go through your biggest competitor’s profile. That will allow you to assess what keywords they are using.
Also, your keywords or phrases should not be of more than five words. Having a long keyword might reduce its relevancy. For instance, you sell water bottles. Pick a keyword like “XYZ Stainless Steel Water Bottle”.
Offer Buyer-Friendly Return
Having a relaxed exchange policy works wonders in boosting your leads. Many buyers even opt for sellers who offer a return policy of at least two weeks. Even eBay itself prefers to show sellers with available return policies higher in search results.
Offer complete details to avoid confusing your audience and keep them well-informed. Mention the exact days till you accept refund or return requests.
Also, specify if you offer an exchange, refund, or both. In addition, provide all additional details if you think they’re essential.
For example, mention the return procedure or who the responsible party for returning costs is. Does the buyer bear the return shipping costs, or do you cover them? It's ideal to mention warranty information as well, in case you offer one.
Free and Easy Shipping
Free shipping appeals to eBayers significantly. They even include this feature when filtering for their most relevant search results. Offering free delivery, hence, is a fool-proof approach for gaining a competitive edge. It’s your unique selling point that brings in a lot of organic traffic.
Even if you charge a shipping cost, ensure that it’s not a huge amount. Having to pay a high delivery fee will repel your buyers and increase your cart abandonment rates.
You can even offer free shipping on orders exceeding a particular monetary value. This motivates people to buy more from you to avoid paying shipping costs.
In addition, you can even offer discounts and promotions on specific events or holidays. A reduction in shipping costs for a limited time intrigues your buyers. And so, chances are, they will place an order to avail of that offer immediately.
You can also offer an express delivery option. Some of your customers might need their orders delivered urgently. Because of this, they might even be willing to pay a higher additional amount.
For attractive express shipping, you can offer a much shorter shipping time compared to your normal one.
Add High-Quality Images
Posting high-quality pictures for your product is essential. Images act as evidence- an assurance for quality and design. Your buyers are more quickly convinced and place orders if they can view the product images beforehand.
In addition, eBay even stated that there are 5% more chances of your product’s sale if you include their HD pictures.
You can post a few pictures taken from various angles, including zoomed-in and zoomed-out shots. Ensure that your images are visible and free from borders or text edited on them.
Also, as you publish photos, check for copyright policies as well. High-definition images contribute a lot in representing your brand and improving your eBay listing.
Informative Product Title is Vital
The first thing your audience notices in their search results is the product title. So, your product title must have the exact words your buyer is looking for. That is how they’ll click on your product.
Title optimization has a massive impact on your eBay listing.
Your title shouldn’t be lengthy and complex but still informative and brief. You can add your keywords in the title. Though, make sure that it seems natural and not just pushed in and senseless.
Provide Comprehensive Product Description
eBay uses algorithms to rank products in search results. Those factors include product descriptions and specifics.
You must ensure to publish complete and correct product descriptions. They guide your consumer into buying your item. The descriptions must have no false information. Nor should you write any irrelevant information other than your product's features, benefits, and usage.
Similarly, be vigilant when selecting your product specification. Specifics are the essential keywords that represent your product. Be it the color, size, or style. You can mention the keywords that describe your product the best.
Offer Ease of Payment
An ideal and preferred e-commerce seller offers various modes of payment options. The same applies to the eBay listing. More buyers will prefer making purchases from your store if you provide ease in payment options.
PayPal is one of the most opted-for payment modes. Adding it to your payment policy even increases your chances of sales. Why? Because it’s used by many people and is necessary for immediate “Buy Now” transactions.
Deliver What You Promise
Your eBay listing depends on how much trust your buyer has in you. Your sales velocity also increases if people think you, are a reliable seller. To ensure this, you must remain true to your word.
Not only should your product be delivered in the exact condition you mentioned. But even your delivery and shipping time be precise. You must adhere to whatever handling time you say.
In case of any uncertainty, it’s ideal that you mention it beforehand. Sure, unforeseen events might occur once in a blue moon that may delay your shipping. However, continuous late deliveries dissatisfy your customers. As a result, your brand’s user experience and customer retention will reduce.
Provide an Interactive and Prompt Customer Service
Offer contact information so your customers can reach out to you. Being quick to cater to their queries and clarifying their concerns is very critical. Offering efficient customer service is proven to increase your sales and build relationships. Your buyers are, thus, more likely to shop again from you.
In addition, answering their issues fastens their customer journey. Hence, they will place orders quicker. Aftercare and customer support are vital for boosting your conversions. They help improve your eBay listing and enable you to develop a favorable reputation.
Once your buyers resolve their issues, they are more likely to offer higher ratings and leave positive reviews. Even their worth-of-mouth can further assist in expanding your business and capturing more of your target audience.
Things to Avoid:
Don’t overuse keywords. Be natural.
Keywords must ALWAYS sound natural and never rushed or forced. Over-spamming of keywords doesn’t increase your chances of getting more visibility. Instead, having too long a key phrase in your product title or content may confuse your audience.
The outcome: they end up leaving your page and go to your competitors. Let your content be natural, smooth, and straightforward. Understandability and readability are two significant determinants.
Imagine your audience searching for white socks. And your product title reads “Cotton Socks Plain Socks Cool and Funky Socks and Nylon Knee Socks”. This blunder will cost you your reputation, leads, and earnings.
eBay considers factors like your sales volume and conversion rates to determine your search result ranking. Losing your conversions and not generating enough revenue will automatically deoptimize your eBay listing.
Avoid Excessive or Irrelevant Linking
eBay allows sellers to link their content with another domain. This means you can add internal and external links in your product description or other content. This product listing helps you feature your content and gain more leads.
You can market your brand and your products and increase your authority. You can use this feature for offering additional information about your business. Be it your clientele portfolio, your industry experience, a little insight about your team. You can provide links to anything you think will help your customers place an order for your product.
However, don’t misuse it. Too many links or links to drive the buyer away from eBay and towards your website are big blunders.
Also, if you get caught by eBay for violating their listing rules, your account will be shut down. So, if you offer links to other goods you’re selling or some sign-up forms, beware. Don’t wash away your efforts and get red-flagged by committing this mistake.
Don’t Quit Immediately.
Sometimes, things take time to work out. Yes, your eBay optimizing campaign might be structured brilliantly. Even then, you may not experience immediate results. But in such cases, never give up.
Especially in the case of you being a new seller, it might take longer to attract your audience and earn high ratings. Plus, because of your recent entry, your account might also be under a particular period. During this, your eBay optimization plan may not be as productive as it may, under normal circumstances, be.
Never Leave Out any Important Listing Detail.
Every detail you offer matters. To increase your sales, you must improve your buyer’s user experience. One way for achieving this is by providing complete listing information.
An error some sellers make is when they leave some data missing. The more detailed and complete your listing is, the better it is. Not only does it get simpler for your buyer to perform a product analysis. But it also raises your chances of appearing in improving your search result position.
Some listing details include:
- Year of manufacturing
- Product ID
- GTIN and UPC
- Modification and Specification
Reasons for Hiring an eBay SEO Agency
An eBay SEO agency is more innovative, skilled, and creative. Dealing with numerous clients and being informed about ongoing updates makes them keen on modifications.
eBay SEO firms can understand your requirements. They can also offer their top-notch techniques to develop an effective listing plan for your account.
- They are responsible for executing and assessing your eBay optimization
- Save your time:
- They do all the critical work of optimizing your product titles, descriptions, tags etc.
- Hiring eBay SEO agencies is a one-time investment. It pays for an extended period.
eBay is a worthy marketplace where you can offer a boom to your business. High revenue and significant brand recognition are all within your reach. It just takes some strategic planning to ensure you appear high in the search results.
eBay listing optimization is the key that opens doors to several benefits. Using precise keywords and being interactive with your target audience is crucial. Responding to their concerns and offering complete information will help you gain their trust. Once you accomplish this, your conversions and sales are sure to increase in no time.
Hiring an eBay SEO agency is one of the best investments you can make. They understand your requirements and offer their innovation to help you achieve your desired outcomes. You can spend more time supervising other aspects of your business. While your agency can work to boost your eBay listing and ultimately raise your profitability and brand value.