A Hyper-Focused Cannabis SEO Marketing Team That Can Drive Traffic to Your Website and Boost Conversion

Develop a Powerful Cannabis SEO Strategy

You need to develop a sustainable and well-versed cannabis website. The focus should entirely be on website optimization, writing effective, informative content, and creating strong and authentic backlinks. All these will be crucial to the success of your business. In addition, rank Top SEO can help with numerous other search engine optimization (SEO) strategies, including:

Confined Keyword Research

Keywords (words and phrases users search on Google) are integral to search engine optimization (SEO) and rank on the top of Google and other search engines. The phrases or words can help the users reach your cannabis business.

However, with Rank Top SEO on your side, you are guaranteed the best Cannabis SEO services by combining a list of Cannabis SEO keywords and CBD SEO keywords different from those you use to rank on Google. In addition, the cannabis SEO experts at Rank Top SEO will launch phrases and terms that will bring traffic to your fundamental pages.

On-Page Cannabis SEO

Once you have determined the keywords that you are looking to target for your cannabis business, you need to use them in various sections throughout your website. However, targeting only one term or keyword per page would be best. In addition, you need to incorporate the selected keyword in the headers, meta titles, and meta descriptions of the page.

The best way to guide the search engine algorithms is to rank the page to the top in search results. It would be best if you only used your phrase or keyword to suit organically. Rank Top SEO, a cannabis SEO company, will optimize your products' on-page search engine optimization (SEO) and make sure that you rank at the top of SERPs.

Google My Business Optimization

With Google and other search engines making advancements, users are most likely to get Google 3 pack results when users search for a local business on Google. But unfortunately, these search results are not casual. Therefore, Google My Business optimization is important to maintain a presence on Google Maps for cannabis businesses operating locally, like dispensaries and cannabis resellers.

However, several search engine optimization (SEO) techniques are mandatory to help your business rank at the top. One of the practices among all is citation building. Citations are orientations and references of your business online. 

For search engines such as Google and Yahoo to rank your business, you need consistent Citations from various users. Rank Top SEO can help you build citations and manage your Google My Business account, ultimately leading your cannabis products to rank on top of search engines.

Conversion Optimization

The websites that are SEO optimized take less time to load and are user-friendly. In addition, the websites that are better optimized will have appropriate displays on all types of devices, including desktop, laptop, mobile, and tablets. 

Websites that are user-friendly and easy to navigate are more likely to embrace and seize the devotion from your potential customers. These customers can then go on to become devoted subscribers and recurring customers. Rank Top SEO will analyze and implement the factors that can help your website capture more leads and convert them into sales.

Tips for Cannabis SEO

Approximately 80% of consumers conduct online research on the internet before making a purchase from a business. Therefore, the biggest worry for businesses selling cannabis is online visibility. However, the steps mentioned below can help improve your SERPs ranking:

List Your Phone Number & Physical Business Address on Website

A website is necessary for selling cannabis online. And if you are looking to be competitive, the website design should be enticing, and the quality of the content should be excellent. 

However, the most basic thing your website shall have is your physical business address, the city in which your business operates, state, and a working phone number so that Google and other search engines can recommend your cannabis business to users who are searching and looking for cannabis products in your area.

Add Your Business to Popular Directory Listings

Websites like Yellow Pages, Foursquare, Yelp, and Merchant Circle not only surge the probabilities of local users finding your business but also provide top-quality backlinks for your cannabis website. 

However, whatever you do, you need to ensure that you use trustworthy directories and manuals and start with just a limited directory, or else your search engine optimization (SEO) could be at high risk.

Collect Reviews from Satisfied Customers

Once you are done listing your business on a few reputed directories, you need to ask for reviews from your satisfied customers. It is of great importance for business when the potential audience sees positive reviews from customers. 

In addition, it is also a robust signal to Google and other search engine algorithms that your cannabis business is worth recommending to other users who are looking for cannabis products.

Use Social Media Platforms

Marketing and advertising cannabis on social media can be tough as all websites do not allow promotion for cannabis. Still, if you select the right platforms to advertise, social media can be very successful for cannabis sellers. 

However, dynamic social media existence can improve your association with potential customers and help to boost your search engine optimization (SEO). The top social media platforms for cannabis will differ based on your specific strategy, but it would be best to have a Google+ and Facebook page.

Create a Google Business Profile

Google My Business optimization is important to preserve a presence on Google Maps for cannabis businesses operating locally, like dispensaries and cannabis resellers. One of the practices among all is citation building. Citations are orientations and references of your business online. 

Additionally, having a Google My Business account will automatically catalog your business's name, physical address, and phone number with Google. 

Write Creative Blog Posts

Creative content is the key to great SEO. In addition, diverting traffic to your website and writing creative articles and blogs are the best ways to sell cannabis online. You can use your blogs to discuss advancements, procedures, new products, and even business news. However, it would be best to post your blogs regularly.

Use Google Analytics

To know if the strategies you have implemented are working or not is difficult and almost impossible as they cannot be tracked. However, Google analytics is the best way to track the traffic on your website, marketing and sales qualified leads, and more as the targeted audience navigates through your website.