Best Ways to Choose the Shopify SEO Expert
Search engines are central to the success of ecommerce sites. With more than 1 billion searches every day, Google has become a staple in people’s lives.
Consumers start their product searches on Amazon or eBay then complete them on Google, according to a study by Bloom Reach. It means that if your site isn’t ranking well for your business keywords, you’re missing out on most potential customers searching for what you sell.
It’s very important for all online businesses to always keep on top of what is going on the World Wide Web. Here at Rank Top SEO, we believe that one of the most important aspects of running an online business is search engine optimization (SEO). The more exposure your website gets, the more traffic you get and, consequently, more conversions.
If you are planning on selling your products on an ecommerce portal, consider yourself lucky that this is one of the most user-friendly platforms that provides high scalability. In addition, its SEO can be easily managed by Shopify SEO experts who have vast experience in this field.
Differences Between Regular SEO and Shopify SEO Services
The difference between regular SEO and Shopify can be so vast that you could severely damage your rankings on the SERPs if you are not careful. Hence, before you choose your SEO marketing services, understand these differences.
Here we have highlighted some of the key points to help you understand the importance of Shopify SEO services.
You will never hear a person talking about regular SEO when they are referencing an ecommerce website. Regular SEO is for websites that do not transact goods or services in any way. It includes blogs, forums, news sites, etc.
For these types of websites, you want to make sure you place your keywords in the metadata section (title tags and Meta description) and relevant content on each page.
Shopify is one of many ecommerce options used today to sell products online. However, the single most important difference between Shopify and other forms of ecommerce is how you manage product pages.
When it comes to a scalable business model, Shopify is a great option. It gives you the freedom to sell your products online without worrying about any technicalities related to websites and hosting providers.
Since Shopify was designed specifically for ecommerce by people who run successful shops, it has some great functionality built-in.
To start, SEO for Shopify allows you to edit the metadata of your product pages at the template level. It means that you never have to worry about losing your metadata when making bulk changes across many products, which can be a real headache for people who use other types of ecommerce software.
Moreover, Shopify and regular SEO are their reliance on categories instead of tags as Shopify focuses on selling products online. So managing categories was one thing they decided early on needed to stay simple?
The best way to accomplish this goal was by moving away from using tags in favor of using categories. While it may seem like you are going back in time, this is a good thing for most ecommerce stores.
While both methods require some common steps, such as on-site optimization, the end goal is entirely different. Regular SEO is all about getting your site to rank for a relevant keyword. Through this, you can keep visitors on your site longer. It also gives you a chance to convert them into customers or subscribers.
However, with Shopify SEO, you focus on ensuring that people who are already likely to buy from you can conveniently find your store’s products. So it relies on organically being in the list when they search for that product or something similar.
Further, it also helps you get discovered by personas outside of your target audience who might not know about your business yet but could potentially drive significant traffic if interested in what you have to offer.
In short, regular SEO focuses on increasing your brand awareness and building a captive audience that could turn into customers at any time. In addition, Shopify SEO services help you improve your conversion rates by allowing you to be found for keywords that people are searching for when they want to buy from you.
10 Essential Elements of SEO for Shopify
The fundamental elements of SEO for Shopify are, in fact, the same as for any ecommerce platform. There are, however, some that are worth discussing here in more detail.
SEO for Shopify is about providing searchers with complete information when they find your products through a Google search. So it’s essential to keep these things in mind when setting up your store:
1. Product Titles
The product titles you use in Shopify will appear when someone searches for your products via Google or another search engine. Hence, make them descriptive and include keywords whenever appropriate.
Also, important with product titles is making sure you’re sticking within the character limitations set by Shopify - around 70 characters is ideal. Finally, if you have a long title, remember to include your target keywords at the beginning and end of the title for improved SEO for Shopify.
2. Product Descriptions
Make sure you’re utilizing this section as much as possible for Shopify SEO services by writing detailed yet concise descriptions that explain what’s so great about your products. Using HTML here is also beneficial because it will allow you to bold certain words or phrases to draw attention to them.
The product description is one area where Shopify merchants tend not to give enough thought, but you can use these sections for inserting links back to your site (e.g., if someone wants more information, they can click through), which increases the number of clicks through from Google searches.
3. Product Tags
The product tags are a great way of grouping products together, essential for Shopify SEO.
You can use this section for inserting keywords or groups of keywords so that Google understands what your product is all about. Even if the name of the product doesn’t appear elsewhere on your site
4. URL Slugs
The URL refers to the part of the address you see before .com is a website URL.
Shopify automatically suggests a title based on whatever text you put into these fields, but it’s worth making sure there’s some useful information included here.
If possible, try and make this section include relevant keywords too while keeping URLs as short as possible
5. Shop Homepage
It is the first page that people will see when they come to your Shopify store, so it’s important not to neglect this area. Hence, this page should reflect what your store is all about, focusing on your best products or services and giving enough detail for someone unfamiliar with you or your company to get a clear idea of what you’re offering.
The homepage is another place where SEO for Shopify can be utilized by inserting links back to individual product pages wherever appropriate.
6. Front Page Content
The front page content should consist of informative, helpful material written around how-to steps or more detailed information on specific products. On this page, only optimized content must be included. Also, have SEO for marketing tactics that can influence the audience.
Make sure these are keyword-rich but don’t go overboard because too many keywords in a short text space will make your site look spammy.
Also, remember that this page isn’t designed for conversions, so it shouldn’t include shopping cart buttons or links back to the Shopify checkout.
7. Product Pages
As with the front page content, each product page should have helpful information included on them - written from a buyer’s perspective and including the keywords you’re targeting at particular points throughout the page where they’ll be more effective.
In addition, the product description section should contain some HTML for bolding key phrases where appropriate. Also, make sure there are plenty of internal links within each product description. These must be pointing back toward either other products on your store or toward relevant pages elsewhere on your site.
8. Blog Posts
Each blog post should be written in a way that will help Google understand what your store is all about. Additionally, it should be providing useful information to potential customers at the same time.
You can use these posts for inserting keywords but always write with an eye toward organic search engine optimization rather than key phrase stuffing because this won’t do you any favors in the long run.
9. Contact Us Page
Let people know exactly how they can get in touch with you by including contact details on every page of your website and a phone number wherever possible.
It’s beneficial, especially for Shopify SEO services concerning conversions because most visitors want to speak directly with someone before buying something.
10. Site Search
By adding a site search box to your site, you encourage visitors to enter key phrase phrases into the text field. Then, each time they need more information, they can use it. Thus, it increases the likelihood of finding what they’re looking for.
Google also loves these kinds of pages because it’s another way of showing how informational your business is, especially if you include detailed product descriptions across all your products. Adding plenty of internal links pointing out related posts or product pages can be an additional SEO for the Shopify feature.
Shopify SEO Services to Rank Higher on Search Engines
As a Shopify store owner, you would know that the process of optimizing your website for search engines is not as easy as it sounds. For one, the SEO strategies work best when executed on a full-fledged ecommerce website and not an online retail store.
What’s more? While many established Shopify SEO experts are out there to offer their expertise of getting sites ranked higher on Google, they come at a hefty price.
In addition to this, some of this SEO for Shopify services may either yield no results or take much longer than expected to see user visit count and sales improvements.
With over 70% of users turning to Google Search before making any purchase, it becomes imperative for businesses to invest in Shopify SEO expert services that offer the following without burning a hole in their pockets.
SEO is a process that helps websites rank higher on search engines. Here are four reasons why you should hire an SEO expert to optimize your Shopify store:
1. Rank Higher on Google
Google is the top-ranked website globally, which means that most of the online traffic comes from Google.
So, if you want to grow your ecommerce business, ranking high on Google will allow your products to be viewed by more potential customers while they are actively searching for what you have to offer.
2. Stand Out from Competitors
With so many other businesses selling similar products, it’s hard for any brand to stand out amongst its peers. But that’s where SEO can help!
Search Engine Optimization enables companies to get noticed when customers are actively searching for similar products.
3. Immediate ROI
Hiring an SEO expert can lead to immediate results, which will be apparent right away.
Because SEO can affect traffic and sales immediately, it may not take long until the increased revenues make the investment worthwhile!
4. Consistent Results
With daily (or even hourly) changes in search engine algorithms, many online retailers find hiring in-house staff is too costly. It’s also time-consuming to maintain consistency in SEO for Shopify efforts.
However, since Shopify SEO experts don’t rely on search engines for their livelihood, they understand how to optimize your store with each algorithm update best, so you never have to worry! Thus, choose the experts to achieve the best SEO marketing services.
Shopify SEO Experts to Help your Business Gain Prominence and Visibility on the Web
Over the past decade, the commerce industry has experienced a rapid transformation. As a result, the e-commerce market is constantly evolving, with an increasing number of customers using smartphones and tablets for online shopping purposes.
The change in consumer demand requires businesses to update their web presence to remain relevant, profitable, and competitive. Therefore, you cannot miss the chance to learn about SEO for Shopify.
Choosing the right Shopify SEO experts can be difficult for online business owners. Nevertheless, it is an important decision that significantly affects your search engine rankings and overall marketing strategy.
If you choose a less experienced or unprofessional partner, you may not get the desired results to improve your search engine ranking. That’s why finding a professional Shopify SEO expert is crucial to maximizing your chances of success in this competitive market.
The following tips will help you pick the best choice for your online business:
1. Check their Client List and Testimonials
It is highly recommended to contact previous clients and ask them about the level of success they have experienced after they have worked with the SEO expert.
Check which keywords are being targeted, how much traffic is being generated, and ask them if there’s a noticeable improvement in rankings after working together.
2. Ask for References
The best way to know which provider will most likely meet your needs is by asking them for some examples of their work. Take time to contact at least 3 clients that used their service within the last 6 months.
Find out what services were provided if they got results and what was included in their pricing model. It will give you an inside look at the actual work provided by the SEO company.
3. Know their Contract Terms
Most Shopify SEO service providers will ask you to sign a 1-year contract. Some of them only require 6 months or even 3 months, but this is not recommended. It would help if you looked for an agency that offers at least a year-long commitment with no cancellation fees if you need to cancel it.
Also, if they have refund policies that allow clients to get a part of their money back if they’re not satisfied yet ask you to sign a contract, it’s better to avoid these companies. Their services aren’t good enough, and they know it, so they’re trying to protect themselves.
Rank Top SEO has the best terms and conditions that ensure that you pay for the top-rated Shopify SEO services. Visit the site to learn more about their policies.
4. Find out How Good are their Services
Every SEO service is different and has its unique approach. From content creation to link-building campaigns, there are many ways to improve your website’s rankings in the SERPs.
The best way to know what you will get is by asking them about their strategy (in person or over the phone).
If possible, ask them if you can track the progress of one of their ongoing campaigns. It will give you an idea of how fast their team works and the type of results that they provide after investing in these services.
For online businesses, Shopify SEO services are imperative. However, if you want to survive in this competitive world, you cannot rely on regular SEO. The Shopify SEO services offered by Rank Top SEO are not only professional but affordable too. You can choose an SEO package according to your needs.
With our SEO marketing services, you can achieve a boost in your sales and profits. However, it’s important to understand that most Shopify features rely on SEO tactics specifically designed for e-commerce.
If you want your online Shopify business to become successful, you must choose the right Shopify SEO expert first. Rank Top SEO is here to help by offering desirable and customized SEO marketing services.