What Are the Top Benefits of Google Tag Manager?

The rapid digitalization of the world has and continues to change how we interact and conduct business fundamentally. As a result, more and more businesses are taking advantage of the possibilities provided by the digital realm, whether it be marketing or ecommerce opportunities.

But the question is, how does one evaluate whether their approach is working or not? One of the ways to do so is by tracking the analytics and traffic on a website or page. And although there are several options available. One of the easiest and more powerful of the available options is the Google Tag Manager. The post will delve into the benefits of Google Tag Manager and why those benefits elevate it above others.

What Is Google Tag Manager?

Google Tag Manager is a tag management platform available since 2012. The tag in the name refers to a piece of code placed on a site or app that sends tracking data when certain conditions are met. This data can then be analyzed by analytic platforms such as Google Analytics or similar third-party platforms.

Google Tag Manager allows you to add and edit tracking tags quickly and easily. Additionally, you'll see how it simplifies the process in many ways when we go over the benefits of Google Tag Manager.

What is the Difference between Google Analytics & Google Tag Manager?

There is a misconception that pops every now and then. It is that Google Tag Manager is a platform that replaces Google Analytics. The truth is that one is not replacing the other but works in tandem, enhancing what both are capable of.

The tag manager manages and edits the tags that collect the data, while Google Analytics or other similar platform helps you analyze the data. So whether you are an SEO marketing agency or an individual, the tag manager, and analytics tools can help you evaluate your websites and tailor your strategies accordingly.

What are the Benefits of Using Google Tag Manager?

The benefits of Google Tag Manager for your business are varied, especially if it is a small business to medium-sized enterprise business. We'll be going through the best benefits that you can drive from using Google Tag Manager and how it can transform how you can track various data points on your website. It is important to have tracking data as trends change, and one should be able to adapt to them in a timely manner.

Following are the top benefits of using Google Tag Manager:

It's Free

The biggest advantage that Google Tag Manager Gives is that its freeware. And for most small to medium enterprises that cannot afford to hire the services of an SEO marketing agency offering the best organic SEO services full time.

Yes, it has a paid version that comes with Google Analytics 360, but the free version has enough options for most businesses. So, if you are looking for the options available on the suite, chances are you already have a fully dedicated team working to manage your SEO strategy.

No Need for Extensive Technical Knowledge

One of the benefits of Google Tag Manager is that it does not require one to have extensive technical knowledge. Or a developer's level of understanding of code. The Google Tag Manager has an easy-to-use interface that allows users to edit, remove or add tags without additional assistance from web developers.

Yes, extensive knowledge is not required, but some background will ease the process. The requisite knowledge is easy to acquire via Google's own resources and online tutorials. It allows for small to medium enterprises to manage their online tracking with limited technical support.

Speeding Things Up

Google Tag Manager can help expedite a number of processes involved with tracking data across a website. Changes and additions to tags can be made quickly and efficiently in a manner that does not require alterations to a website's code.

One of the reasons it speeds up the process is because it removes an element from the workflow. Traditionally, if a company utilizes an SEO marketing agency to handle the data tracking, each change would require an implementation process.

Another advantage of utilizing Google Tag Manager is that it lightens the load on your website. It, in turn, helps speed up the load times of your website pages. This reduction in load times is partially possible because Google Tag Manager loads asynchronously.

The Question of Security

Security is a question that is at the forefront of any digital operation. Google Tag Manager will not derail your website operations or open it up to vulnerabilities in the future. The tag manager offers full control over who has what level of access, and it is revocable at any time. Of course, standard security protocols should be observed like any other management tool.

Furthermore, because many tags used to manage Google Tag Manager SEO are standard templates, the chance of scripting errors and loopholes comes down drastically.

The Availability of Templates

The availability of ready-made, customizable tags for Analytics means that marketers can use Google Tag Manager without the need for coding experiences. So, the templates for various standard tags are available with Google Tag Manager and can be easily customizable with a few changes in parameters.

Furthermore, a dedicated community and partners offer custom solutions for specific data tagging needs. It means that if your needs cannot be met with the standard tag templates, the community can help. Additionally, Google Tag Manager fully supports several third-party tags such as Facebook pixel and so on. The inclusion of third-party tags means that you can avoid hiring a full-time SEO marketing agency to develop custom solutions.

Testing & Debugging

The old way to know whether a tag worked or not was to upload and let it run. Google Tag Manager allows you to test your tags before you make them live on your website. This capability can save time and hassle while ensuring that the data coming in is accurate.

Google Tag Manager comes with a debug feature that gives you the power to test and debug each iteration of your tags. It can be done in real-time, and only you can see the changes till you make them live.

The Right Version

The option to switch to an older version or set up is a staple of every website. Google Tag Manager offers its own version control. Basically, every time you make a change, the manager creates a new version which is stored in the archives. It allows for a quick and easy way to roll back to a previous iteration if the new changes do not work.

An additional advantage of this option is that it automatically updates every instant of the tag to the correct version across the website. It also means that your tags are organized, and troubleshooting is much smoother.

And lastly, there is an automatic history of all the changes made, thus making it easier to record them. It also has the added advantage of making it easier for a new administrator to handle any changes without them being redundant.

Beyond Websites

Google Tag Manager works not just on websites but also with iOS and Android applications. Furthermore, it can provide the same functionality to AMP (Accelerated Mobile Pages) sites as well. And the best thing is that when implementing the tag manager for mobile apps, you don't always have to send out an update for the users. Overall, the flexibility and ease that Google Tag Manager brings to websites are also available for mobile apps and AMP sites.

One Window for It All

Google Tag Manager places everything in a singular area from which it can be controlled. This one window for all approach simplifies the process greatly. Additionally, having everything on a singular interface means that the chances of repetitions and possible errors are greatly reduced. All of this greatly improves the efficiency and accuracy of the tag processes.

Final Thoughts

The above-stated benefits are the most important ones and hopefully will help you decide how Google Tag Manager can help you. It is an excellent tool, especially for small to medium enterprises that cannot keep an SEO marketing agency full-time on their roster. So, if you haven't implemented Google Tag Manager, then the time is now.

The benefits of Google Tag Manager go beyond what the blog covers. However, the sheer usefulness and ease of this tool by Google mean that if you have a website or any other digital presence that requires tracking, it is right for you.