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Staying Ahead of Marketing Trends
I’m more convinced than ever that as search engine algorithms improve SEO is becoming SEM. As we watch the importance of link baiting and social media tactics increase, how can anyone in SEO believe that sustained success can be achieved without utilizing well thought out marketing strategies. Unfortunately, unless you come from a marketing background and spend a lot of your free time keeping tabs on the current marketing industry, picking up a copy of “Idiots Guide to Advertising” isn’t going to cut it. Using traditional marketing techniques aren’t effective because traditional marketing itself is undergoing radical changes in methodology and theory. The good news for SEOer’s is that the changes going on in advertising are driven by the instant communication and interactive culture the Internet has birthed. In some ways the playing field is level for both marketers and techs.
Such a situation won’t last for long as successful strategies become specialized and closely guarded secrets. If you’re not staying on top of marketing and advertising trends now, you may lose out in the future. Subscribe to marketing blogs and browse the business section of your local bookstore for interesting reads on innovative marketing techniques. One place to start that I recommend is Seth Godin’s blog. Author and marketing guru, Seth is the founder of Squidoo and Yoyodyne – a direct marketing firm bought out by Yahoo in 1998. Seth’s a true free thinker when it comes to managing and promoting a marketing campaign. Check out Seth’s books and read his blog. He frequently posts on topics that are of great interest to the SEO community.
