3 Headline Resources That Will Make You a Millionaire

Ok, my article may not make you a millionaire, but writing effective headlines, whether its to start a link baiting campaign or convincing a visitor to buy, is a skill that does have a measurable impact on traffic and conversions. Don’t fool yourself into thinking all headlines are created equal. Writing good headlines is a skill, and its skill you can teach yourself. For this post I searched my archive of SEO tips to find the best links on writing headlines and to my surprise nearly every single one was from copyblogger.com – and that leads to my first tip:

1. Read Copyblogger.com

If you don’t already subscribe to the copyblogger RSS feed you’re really missing out on a tremendous resource for writing persuasive headlines and copy. With a stable of authors churning out new tips daily, copyblogger continually publishes articles that WILL change the headlines and text you write for your websites and blogs. Copyblogger recently had and entire series that covered how to structure powerful headlines. Here a few links to copyblogger posts that will improve your headline I.Q.:

– 10 Sure-Fire Headline Formulas That Work

– 7 More Sure-Fire Headline Formulas That Work

– The Cheater’s Guide to Writing Great Headlines

– Do These Headlines Work For You?

– Why Your Best Headline Could be Too Powerful

– Writing Headlines for Regular Readers, Search Engines, and Social Media

– Why Magnetic Headlines Attract More Readers

2. Advertising and Marketing Books

Though you can end up spending a lot, there are many books available that cover writing headlines and marketing copy. Ask 10 SEO/SEM experts which are they’re favorites and you’ll get 10 different answers. I can only personally vouch for four, but do your research and browser the selection of your local bookstore and you’ll find many more.

– Words That Sell by Richard Bayan

– More Words That Sell by Richard Bayan

– Advertising Headlines That Make You Rich by David Garfinkel

– The Adweek Copywriting Handbook by Joseph Sugarman

3. Imitation

Finally, the easiest way to write great headlines is to pay attention. Which headlines made you click a link or order a product? Jot them down or copy them to a text file. Use the basic template to formulate your own headlines. By using what works, you won’t wonder if the headline you wrote will succeed – it already has.

Also, as crass as it may be, don’t ever forget that sex sells. If you can figure out how to sexify your headline stand back and watch the traffic flow. Good luck and keep learning!

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