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NY Times Article on Google Search
Today’s New York Times published an article that takes an insiders look at the Google search team headed by Amit Singhal, and discusses the challenges and changes the group has gone through over the years. From an SEO standpoint, the article doesn’t cover any unknown aspect of the algorithm (as if Google would suddenly decide to open their code to the Times), but it does show a small snapshot of what its like to work at Google on the search engine itself. For general readers, it’ll be an eye-opening read about the technology and methods behind search. Hopefully, that will mean a lot fewer quizzical looks from friends and family when we try to explain how SEO improves the ranking of a website. Two things that stood out for me from the article were, first, a look at recent algorithm changes to improve ‘freshness’ – the speed at which topical content is indexed, and second, the revelation that head search engineer, Mr. Singhal, shares an office with two other Google employees – one of which is Matt Cutts! Read the New York Times article on Google and Search here.
