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Google and Universal Search
You have probably already noticed that Google recently implemented what it calls “Universal Search”. Now related image, video, and news results show up before website results. How is this going to affect you? Just being on the first page of the SERP’s will not work as well as it has. The first, second, and third results are now effectively the sixth, seventh and eighth result. Consequently, leveraging and optimizing image and video content will become more and more important. If image and video content are not important components of your site, now is the time to start figuring out how to integrate new media into your layout.
Google’s not going to dilute they’re bread and butter, though. Despite the hit organic search optimizers are going to take – PPC campaigners will still find their adwords ads showing up above universal and organic search results. Many SEO experts recommend combining PPC and natural search together. If you’ve avoided PPC until now, universal search is a further reason to take a serious look at adding PPC to your search tool bag. To read more about universal search and SEO you may want to check out pandia.com’s interview with SEO guru Kalena Jordan.
