Bad News For Subdomainers

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In the past, if you had a great domain and you wanted to take advantage of the name on a new site, creating a subdomain was the obvious solution. Tag on a keyword to your main domain and Google would treat the subdomain as a separate site that could rank well right along with your root domain. Apparently those days will soon be over. At the end of PubCon in Las Vegas, Google’s Matt Cutts announced that the search engine will begin treating subdomains the same as folders. That means instead of showing up as a separate SERP result, a subdomain will appear as an indented result under a primary domain. For SEOer’s who use subdomains liberally (such as me), this news really stings. Click here to visit searchengineland.com and read more about the announcement and the possible issues Google could run into when they implement this change.


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