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Calgary Herald, Hotrod clothing designer, by Greg Williams
Story first published in the Calgary Herald Sept. 25, 2009.
All images courtesy Mark Dulmadge ( www.factory1969.com ).
It’s a staple garment in most every hotrodders wardrobe.
We’re talking about the T-shirt — often boldly emblazoned with the name and logo of a parts supplier or a favourite speed shop – something like Red Devil Racing Cams or Torque Brothers Speed Shop.
Except those aren’t real companies. They are the products of the fertile imagination of Calgary’s Mark Dulmadge, a graphic designer with a penchant for hotrod style.
He has created the ‘brands’ and designed a logo and lettering that look vintage. Dulmadge, a graduate of the Alberta College of Art and Design, comes by the inspiration honestly.
His grandpa, Les Dulmadge, ran Dulmadge Service from 1932 to 1951. Legend has it Dulmadge’s was the first White Rose gas station in Calgary, and along with dispensing oil and gasoline the shop was a general engine repair facility located at 13 Ave. and Centre Street North.
And his dad, Randy Dulmadge, worked for 48 years in Calgary’s automotive industry. Randy started out in 1959 when he was 16 delivering parts for Motor Car Supply Co., and was with them until 1972. Randy worked for Sunnen products as a sales rep from 1972 to 1976, and then he became the general manager of Moore’s Machine Shop.
“This was when I remember being introduced to the auto industry — going to Moore’s with my Dad on the weekends was like going to an amusement park,” Dulmadge says. “This would be the start of my love for machinery and everything industrial.”
Randy bought Precise Engine Rebuilders Ltd. in 1991, and operated the shop until 2007.
Dulmadge remembers his Dad bringing home auto-related decals, such as those from STP and Hastings. Being talented with a pencil, Dulmadge would re-draw the logos.
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