Archive for the 'Ranking Strategies' Category
I’ve put together some links to SEO related sites that have posted strategy suggestions for increasing traffic on your site. The links below are ranked by my subjective opinion about their impact and importance to overall SEO impact. You may disagree. Let me know!
1. SEOmoz.org - Search Engine Rankings Factors ver. 2
SEOmoz has released a new version of their Search Engine Rankings Factors document which polls nearly 40 leaders in the SEO inudustry about which factors are most import for generating traffic. Print it out and keep it by your computer!
2. Link Building Blog - 6 Surefire Ways to Increase Your Rankings
If your new to SEO, start here. Theres nothing new or revolutionary here, but these 6 tips should be the basis for every site you optimize for SEO.
3. NicheGeek.com - The Biggest Secret To Successful Copywriting There Is
Search engines need to eat. So feed them with good copy on all of your sites. This article on NicheGeek.com is by 33 year marketing guru who gives you some great tips to create that emotional hook to grab your target audience.
4. Search Engine Roundtable - How Important to Search Engines is Site Age?
One factor that Google weights is how old is the domain of a website. If the site’s been around awhile, then it’ll probably be around for awhile to come. Check out the article above for a indepth look into how important this factor is and what you can do about.
Read these articles and start implementing what you learn right away, it will make a difference.
In December of last year Google released a paper that outlined strategies they’re using to index the so called ‘deep web’. The deep web is a huge repository of usually database-driven content which lies un-indexed by search engine spiders. Beyond form submissions and site searches are dynamically generated pages that spiders can’t access since user action is required to create the content. The primary way Google intends to index this vast data store is through a technique called ’surfacing’.
Surfacing simulates user form submissions and then adds the results to the search engine’s index. Surfacing will add greatly to the information that search engines can access, but there’s a disadvantage that is very important for SEO professionals to understand. Surfacing breaks the semantic association that comes from linking. The part of the search algorithm which weights the LSI significance of both the linking page and the link text itself disappears. What would become important from an SEO perspective, is determining the terms and methods the search spider plugs into submission boxes to fish for dynamic content. Tailoring submission results to predicted searches may become an area of concern for SEO consultants and firms who work with company’s that have a lot of this type of content currently hidden behind the submission/database divide. For the rest of us, working on our own sites, it’s very unlikely where have content hidden in databases and going forward there shouldn’t be any reason to have any such content. Of course, there will probably be an SEO pro out there who will come up with a way to ‘game’ deep search and leverage it to their advantage.









